Page 35 - PR Communication Age - JULY 2016
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ured at 70th position overall, three the nation and hence the government measures including creation of exclu
places below China, with the best rank "has been taking and will take" all sive dairy plants for 'desi' cows, open
ing (27th) in 'international peace and steps to augment the security of the ing of cowshed in states, producing
security' and the worst (124th) in 'pros place where currency is printed. cow fodder under NGNREGA and em
perity and equality'. powering animal welfare boards to
No single solution to Delhi take action against illegal smuggling
Panel criticizes environ- pollution: Javadekar and slaughtering.
ment ministry for pollu-
tion Wide fluctuation with no clear trend India-made heart pump at
was observed in air quality during the one-third cost
The environment ministry has been first phase of the oddeven programme
pulled up for "poor" performance in in Delhi in January, according to the Heart patients may soon get an alter
controlling pollution and use of funds assessment of the Central Pollution native to a transplant, and at a frac
by a parliamentary panel, which asked Control Board (CPCB). tion of current costs. Frontier Lifeline,
it to take necessary measures to en a Chennaibased heart hospital, has
sure targets are met in the future and "The assessment of CPCB has revealed tied up with Russian scientists to manu
money optimally utilised. no clear trend... It is evident that the facture a lowcost mechanical heart
meteorology and emissions from other pump, which can be surgically im
The parliamentary standing commit polluting sources have been major fac planted to help the organ pump more
tee on science and technology, envi tors impacting air quality of Delhi dur blood with less work. It can also be a
ronment and forest in its 283rd report ing the period," environment minister temporary measure before transplant.
of Demands for Grants (201617) of the Prakash Javadekar said in a written
environment ministry said the ministry reply to Lok Sabha. "...a single factor The 'made in India' device will be avail
could not achieve the physical targets or action cannot substantially reduce able at Rs 30 lakh against the current
relating to ambient air quality moni air pollution levels in Delhi," he said. Rs 90 lakh said senior cardiac surgeon
toring stations and new noise monitor Dr K M Cherian. The device, called Left
ing stations. The committee, chaired Govt to set up special dair- Ventricular Assisted Device (LVAD),
by Ashwani Kumar, said whether it was ies, Gaushalas takes blood from the left ventricle and
air, water, or noise pollution, it has moves it to the aorta, which then de
gone beyond permissible limits during Amid constant sloganeering and pro livers oxygenrich blood throughout the
the last few years, and has serious tests from volunteers of different cow body.
consequences for health and wellbe protection groups during a national
ing of citizens. conference in New Delhi, the Centre The total cost of the two imported
promised to open more and more brands available from the US and
Govt to make 18,000 mil- 'Gaushalas' (cowsheds) in the country Germany along with surgery typically
lion coins a year so that abandoned cows (those after crosses Rs 1.25 crore.
their productive phase) can be spared
Admitting to a shortage of coins in the any kind of cruelty. Air pollution can lead to a
country, the government said that it stroke, says study
has taken up a capacity expansion The Centre also announced it would
programme to produce 18,000 million promote 'desi' (indigenous) cows in a Air pollution affects not only the lungs,
coins annually. Replying to queries in big way to counteract the affects of but could also trigger a stroke.
the Rajya Sabha, minister of state for climate change on the country's milk
finance Jayant Sinha also said that production. A 188nation study published in The
counterfeit currencies are a threat to Lancet Neurology estimated that al
It was decided to take a number of most a third of the stroke burdenal
"Ninety-nine percent of advertising doesn't sell much of anything."
PR COMMUNICATION AGE July 2016 35
