Page 3 - PR Communication Age January-June2020

Vol. XXIII, No. 01, January - June 2020 Covid 19 pandemic has taken the world by storm. No
ISSN-0972-0650
pandemic in the known human history has affected so
Editor-in-Chief
Ram Gopal Agarwala many countries at a time when large part of the world came
B.Com, LLB, FCA.
to a standstill.
Editor
CA Rakesh Agarwal
M.Com. (BIM), F.C.A., DISA, L.L.B., Most of the people had never experienced a situation like
F.I.I.I., P.G.J.M.C., M.B.A., Ph.D this before. The new normal has almost transformed the
Associate Editor way people live, work, interact with each other. The digital
Shyam Agarwal
M.Com (BIM), FCA, DISA, DIRM, platform got a big boost with development of work from
CCA, FIII, PGJMC, PGDMM
home culture, online classes, and transformation in almost
Advisors
N. D. Rajpal all the sectors. Public Relations people had a tough time to
Dr. B. K. Jha handle communication as large number of businesses could
Resident Editor not provide satisfactory services due to stoppage of
V. K. Agarwal, Agra
Dr. Abhijit K. Chattoraj, Noida business or delay in services.
Corespondence Address
25/1, Baranashi Ghosh Street, Kolkata-700007, India But one thing is sure that massive digitalization took place
Phone : 033-2269 6035 / 4007 8428
E-mail : insurance.kolkata@gmail.com during the past few months and earlier people who were
Portal : www.bimabazaar.com not able to adapt technology had to adapt it willingly or
Website: www. sashipublications.com
unwillingly.
Registered Office
31/1, Sadananda Road, Kolkata-700 026, India
Customer Help Line There were lot of positives also from the pandemic. Family
For non receipts/any other query please contact bonding increased, people who could not give time to their
E-mail : sashipublications@yahoo.com
Phone : 033-4007 8378 / 2218 4184 family got enough time, nature got time to revive itself,
Single Copy `` `` ` 300/- (Ordinary Mail) fatality due to accidents reduced and so on.
Single Copy `` `` ` 400/- (Regd. Mail)
All the payment must be made by DD favouring PR PR will continue to play an important role in the coming
COMMUNICATION AGE payable at Kolkata, India.
Please do not make any cash payment for journal/books days and infact the new normal will demand more efforts
to any person representing PR Communication Age and from PR professionals to tackle this crisis and help to
we shall not be responsible for the cash payments.
The contents of this journal are copyright of PR maintain positive image of the organization even at the
COMMUNICATION AGE whose permission is necessary for time of distress.
reproduction in whole or in part. The views expressed by
contributors or reviewers in this journal do not necessarily
reflect the opinion of PR COMMUNICATION AGE and the This pandemic may lead to failure of many businesses but
journal can not be held responsible for them. All disputes the key would be survival. The business enterprises should
subject to Kolkata jurisdiction only.
Published by Smt. Sashi Prabha Agarwala, 31/1, try to build a plan to anyhow survive this crisis period and
Sadananda Road, Kolkata-26 and Printed by Satyajug try to stay afloat. Those who will stay afloat would surely
Employees Co-operative Industrial Society Ltd. 13, Prafulla
Sarkar Street, Kolkata -700 072. cross the troubled waters.

PR COMMUNICATION AGE January - June 2020 3