Page 4 - PR Communication Age January-June2020

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Contents Focus

PAGE 3 Editorial

ARTICLES Features

PAGE 5 Institutional Social Responsibility: A PAGE 55 Six PR trends that will impact
B-School's Response Against businesses in 2020
COVID-19-
Satender Rana & PAGE 57 5 Ad Tech PR Predictions for 2020
Dr. Rishi Kumar Tiwari

PAGE 9 Why We buy? – The Silent PAGE 59 Why Public Relations is king during
Persuasion of Colours in a crisis
Advertising as a Predictor of
Consumers Purchase Intent
- Yogesh Choudhury & PAGE 61 5 ways the COVID-19 pandemic is
Dr. Shivaji Banerjee changing media relations

PAGE 19 Know Your Life PAGE 62 AI and Content Writing: How to
- Sonjai Kumar
Adapt to the Future
PAGE 21 Four CEO of Our body: Body Mind
Heart Soul PAGE 65 The main trends of Public Relations
- Sachin Bansal in 2020
PAGE 26 Maintaining Communication and PR
during the Lock Down Period & PAGE 67 Digital advertising: How to
thereafter maximize your digital ads
- Anabil Bhattacharya
PAGE 68 How to Choose the Right Channels
PAGE 38 Conflict Management: for Your Business
Repercussion, Revelation &
Resolution
- Biswajit Sen PAGE 72 Create your Digital Advertising
Strategies
PAGE 40 Corporate social responsibility and
collaborative growth of the nation
- Vishvajeet Kumar PAGE 76 Effective Communication
Features PAGE 80 Six basic skills that every PR

PAGE 44 Public Relations: How to do PR for practitioner needs to know
your business
PAGE 82 Facebook India has a PR problem

PAGE 48 How to Run a Successful PR
Campaign PAGE 84 News Roundup

4 PR COMMUNICATION AGE January - June 2020