Page 12 - Insurance Times April 2021

cities in the age group of 21-45. The content and have active challenges to variants Lifetime Health India Plan and
dominant trigger for women to buy participate in. It will also provide them Lifetime Health Global Plan that offers
health insurance was to safeguard with their health scores and reward a high level of protection with Sum
against immediate medical expense. points, which customers can collect Insured ranging from Rs. 50 lakhs to
and redeem for a reduced insurance Rs. 3 crores to give people financial
In a significant finding, the survey
premium at the end of the year. access to cover advanced treatments
showed that 98% of women believe
and procedures, globally for up to 27
that there should be more women Kiran Kalakuntla, CEO & Founder,
health-centric add-ons in polices, such Ekincare, remarked, "Over the last major illnesses, and also looks after
as menstruation/hormonal issues, few years, there has been a significant their unique healthcare requirements
PCOD treatment, mental illness related increase in uptake of health insurance for a lifetime."
to postpartum syndrome and premiums among customers under the "Every stage of a lifetime is laden with
treatment for osteoporosis. age of 35 years. However, it continues different health needs and priorities.
to be a discretionary purchase among The new plan lets a policyholder
Some of the other major findings of the
survey: the younger population as they tend to customize the cover he/she needs for
Financial security in case of undermine health risks and foresee their family using optional packages
medical emergencies is the second limited need for hospitalisation. By like Health+, Women+ and Global+
most important priority among working with health-insurance along with Critical Illness rider that
females (54%) followed by financial companies to offer our AI driven provides extensive coverage like
security for family (60%). platform, we can help young India to screenings, vaccinations, and many
understand the importance of having more healthcare benefits", he farther
Financial security in case of
health insurance." added.
medical emergencies is important
in females across age groups (21- Health Meghalaya Govt. paid Rs.
35 years & 36-45 years) and for ManipalCigna
both single and married. Insurance launches 256 crore premium
75% of the women covered had Lifetime Health India and towards health insurance
health insurance.
Global Plan scheme
6 of 10 women had individual
ManipalCigna Health Insurance has The Meghalaya government has paid
policies.
recently announced the launch of their over Rs. 256 crore as premium towards
More than half (57%) of the policies 'Lifetime Health' plan taking into the Meghalaya Health Insurance
were purchased during the last one consideration increasing incidences of Scheme. Health Minister A.L. Hek said
year, with three of four with Rs. 15 healthcare problems, and the rising that Rs. 165.1 crore has been claimed
lakh coverage. costs, and to address the current till last month by 2.33 lakh patients
concerns that consumers have. undergoing treatment in the
Ekincare with Bharti AXA empanelled hospitals in the state.
The company states that this 'Lifetime
General Insurance Health' regular premium renewable "Total claim amount paid as of
launches fitness app & plan is thoughtfully designed after a February 26, 2021, is Rs.
period of research. Kkeeping in mind 165,10,89,675 and total premium paid
portal the increasing healthcare incidences as of March 1, 2021, is Rs.
Ekincare, a healthtech startup, has and cost, the plan offers the benefit of 256,97,14,558.88," Hek added.
recently announced its collaboration high coverage, optional packages and Meghalaya's health insurance scheme
with Bharti AXA General Insurance to provides a comprehensive healthcare was implemented in convergence with
launch a fitness app and portal, Bharti financing solution to secure an the 'Pradhan Mantri Jan Arogya
AXA Wellness Cupp aiming to motivate individual's and a family's domestic and Yojana' from 2019. The State
its users to lead a healthy life. global healthcare requirements at Government is giving Rs. 1,630 per
This wellness app and portal will help every stage of life. household and over 56.46% of the
the customers keep a track of their Prasun Sikdar, Managing Director & State's households have registered
daily fitness levels, manage CEO, ManipalCigna Health Insurance under the scheme as of March 1,
dependents, provide personalised remarked, "The plan comes with 2 2021.

12 The Insurance Times, April 2021