Page 36 - Insurance Times May 2024
P. 36

Union Budget's



         emphasis on digital


         transformation in Life



         Insurance sector and


                                                                                               Neeraj Kaushik
         how it impacts on                                                          Principal Consultant at Infosys
                                                                                           McCamish Systems, US.
         common policy holders                                                             ALMI, FIII, Fellow-RMAI









           "The digital revolution  sweeping through various  industries  has  now firmly  set  its  sights on
           insurance, and the life insurance sector in India is no exception. Recognizing the transformative
           potential of technology, the government's budgetary provisions aim to harness digital tools and
           platforms to streamline operations, improve service delivery, and ultimately, empower policyholders."


         I    n a bold move towards modernization and efficiency,  whether it's through personalized policy recommendations,

              the 2024 Union Budget of India has laid down a
                                                              proactive risk management, or seamless claims processing.
              roadmap for the digitization of the country's life
              insurance  sector.  With a keen  eye on  fostering
                                                              responsive and user-friendly insurance experience. No longer
         innovation and enhancing customer experiences, the   For the common policyholder, this translates into a more
         budget's push for digitization holds immense promise for  bound by cumbersome paperwork or lengthy processing
         both insurers and policyholders alike.               times, policyholders can expect faster and more efficient
                                                              services, from purchasing policies online to managing claims
         The digital revolution sweeping through various industries  through intuitive digital interfaces. In essence, digitization
         has now firmly set its sights on insurance, and the life  promises  to  make  life  insurance  more  accessible,
         insurance sector in India is no exception. Recognizing the  transparent, and hassle-free for the average consumer.
         transformative potential of technology, the government's
         budgetary provisions aim to harness digital tools and  Furthermore, the budget's emphasis on digital inclusion
         platforms to streamline operations, improve service  opens up new avenues for reaching underserved segments
         delivery, and ultimately, empower policyholders.     of the population. With the proliferation of smartphones and
                                                              internet connectivity, even rural and remote communities
         One of the key implications of this digitization drive is the  can now access life insurance products and services through
         heightened focus on customer-centricity. By leveraging data  digital channels. This democratization of insurance not only
         analytics and artificial intelligence, insurers can gain deeper  expands the market for insurers but also extends financial
         insights into customer preferences, behaviors, and risk  protection to previously overlooked segments of society.
         profiles. Armed with this knowledge, they can tailor their
         offerings to better meet the evolving needs of policyholders,  Another significant implication of the budget's digitization push

                                                                           The Insurance Times  May 2024      33
   31   32   33   34   35   36   37   38   39   40   41