Page 21 - Banking Finance February 2018

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There are two options available to businesses:
Y To create a page and generate fans through other fans,
by using viral marketing
Y To create a page and use Facebook Ads

How can we work with our Fans on
Facebook?

Facebook offers the following features:
Facebook features Description and how it is used
Profiles A page created by a person or
organization to interact with their
friends/customers
Groups An area where people have a geographic targeting to increase relevance of messages
common interest. based on location.
Events Create our own event, invite
people and see responses. Promoted Accounts: This is relevant for viral marketing.
Promoted accounts are users who have been identified as
Twitter: Twitter is an extremely popular online micro potential influencers for companied to use to spread their
blogging service, which has gained a very large user base, messages effectively.
consisting of more than 500 million users. Each user
submits periodic status updates, known as tweets, which Promoted Trends: Promoted trends place content among
consist of short messages limited in size to 140 characters. the hottest topics on Twitter thereby amplifying their
These updates typically consist of personal information exposure.
about the users, news or links to content such as images,
videos, and articles. The posts made by a user is Analytics: Twitter provides analytics for companies to
automatically displayed on the user's profile page, as well determine information about their fans and activity on
as shown to his followers. Twitter.

A retweet is a post originally made by one user that is Twitter adds value to businesses in the
forwarded by another user. Retweets are useful for following ways:
propagating interesting posts and links through the twitter
community. This media provides immense potential for viral Y Comments on twitter are indexed by Google within
marketing. hours improving the search profile.
Y Our tweets can drive traffic to our website.
Twitter provides the following for Y News related to organization can be seen by journalists
businesses: and potential customers as it happens.
Profile pages: Businesses can create profile pages of their Y Promotional messages can be promoted to a wider
own and get people to follow them. They can then interact audience than our existing customers, with the explicit
with their customers by posting updates of products and endorsement of those who retweet them.
services and other types of content.
Y Promote time limited offers
Y Promote new products and services
Promoted tweets: This makes certain posts more visible in
search results and for particular users. Twitter also provides Y Create and organize events online

BANKING FINANCE | FEBRUARY | 2018 | 21

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