Page 22 - Banking Finance February 2018

ARTICLE

Y Provide customer service and gain feedback from created videos. Businesses can leverage the mass appeal of
customers on products or services YouTube by creating their own public channel that their fan-
base can subscribe to. YouTube is seeing a massive surge in
Y Have conversations with customers
India with 180 million monthly active users on mobile devices
Y Test and promote new products and services
alone.
Y Monitor our brand
Y Build mailing lists Businesses can use YouTube in many
Y Find new customers different ways:
Y Provide 'followers' with special offers. Y Demonstrate how the products work

Y Manage customer services Y Share instructions on 'how to'
Y Drive traffic to our website or blog. Y Upload latest advertisements
Y Share photos, video clips or podcasts with a wider Y Get viewers to vote on preferred advertisements
audience. Y Test market new products /services
Y Demonstrate expertise
A good business tweet needs to be informative, Y Start campaigns
useful and /or good enough to share. We can tweet
Y Share latest appeals
about:
Y Share latest news
Y New products and services
Y Film AGMs and other meetings and share with people
Y New blog posts who could not attend

Y Asking or answering a question Y Provide 'sneak peeks 'of new products or services
Y Facts and figures Y Encourage fans or supporters to upload their stories
Y Local breaking news Y Upload testimonials from clients
Y Information that may be of interest to our customers/
Instagram: It is an online mobile photo-sharing, video-
followers
sharing, and social networking service that enables users to
Y Our availability at exhibitions, conferences or other take pictures and videos and share them either publicly or
public meetings privately on the app as well as through a variety of other
social networking platforms such as Facebook, Twitter,
YouTube: It is a global video sharing website. It allows Tumblr and Flickr. 53 percent internet users aged 18-29 use
billions of people to discover, watch and share originally Instagram.

Is a social network that thrives on visual content and this is
a great opportunity for businesses to show off their logos,
product lines, current event snapshots and whatever that
can generate likes and comments from followers.

Promotional contests: Contests can be launched on
Instagram to generate more buzz about their offering, drive
up interaction and reach more potential followers or
customers. We can offer a chance to win something for free,
if users agree to take some kind of participating promotional
action, like follow them on certain social media sites, tag a
friend, re-post the offers on user's own Instagram accounts

22 | 2018 | FEBRUARY | BANKING FINANCE

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