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Travel &
Tourism News
NID gears to design rail- catalyst in 'Make in India' initiative This new route is in addition to the
way centre for coaches and by benefiting micro, small, cottage existing Lipulekh Pass.
stations and medium industry clusters across
the country by design intervention Rail message for delays
The National Institute of Design (NID) strategies through the Design Clinic
has set up a centre for designing pas- Scheme. The railways has introduced a project
senger friendly coaches and stations under which text messages will be sent
for the Indian Railways after an MoU An additional four new NIDs are com- to passengers in case their trains are
was inked between Rail Ministry and ing up at Vijayawada, Jorhat, cancelled. The service, however, will be
NID for setting up of Railway Design Kurukshetra and Bhopal as per the available in the beginning only to pas-
Centre at the institute's Ahmedabad sources. sengers boarding trains at originating
campus with a corpus of Rs 10 crore. stations.
China welcomes Indian
Over the next 10 years, the centre is pilgrims through the Heritage map soon to
"expected to bring in revolutionary Nathula pass bear railway sites : Prabhu
changes in passenger and freight trans-
port facilities through sustained design As per the latest confidence-building Railways minister Suresh Prabhu has
research and development exclusively measure between the two neighbours been for along time persistently work-
dedicated to the Indian Railways," a China has opened the second land ing on the idea of placing the Indian
Commerce and Industry Ministry state- crossing in Tibet via Nathu La to allow Railways on the world's heritage map.
ment said. NID takes on the onerous the first batch of Indian pilgrims under- After having engaged the Unesco for
task of designing passenger friendly taking the strenuous Kailash- heritage conservation and develop-
coaches and stations which will bring Manasarovar Yatra. ment of Mumbai's Bandra station.
the railways a fresh lease of life itself.
The opening of the second route Prabhu is in the process of firming up
"The journey doesn't end there. From through the Himalayan pass of Nathu a technological/cultural agreement
earth to space, the list is endless. NID La in Sikkim, 4,000 metres above sea between the Indian Railways and the
has also a tie-up with Space Application level, was officially announced during Semmering Railway of Austria to pro-
Centre," it added. Prime Minister Narendra Modi's visit vide for a sharing of experiences and
to China last month and will allow exchange of drawings/designs of
Further to the development it is also more Indians to undertake the pilgrim- coaches and locomotives between the
believed that the design will act as a age. mountain railways of the two coun-
tries.
"Without publicity there is no prosperity."
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