Page 43 - PR COMMUNICATION AGE AUGUST 2015 SAMPLE
P. 43
level bankers committee (SLBC). This Radhakrishnan Nagar, from where the thanks to the rapid spread of mobile
includes money from all parts of the AIADMK leader is contesting, by-elec- phones in rural areas that can help to
world. tions would be held in Chokpot boost the agriculture productivity in
(Meghalaya), Aruvikkara (Kerala), the emerging economies.
The spurge in growth has been wit- Pratapgarh and Surma (Tripura) and
nessed in spite of an uncertain job sce- Garoth (Madhya Pradesh). Indians most concerned
nario in West Asia, especially in Saudi about global issues
Arabia, which has been trying to re- The photograph is likely to appear be-
place foreign workers with its own. tween the name of the candidate and India tops a global survey for increased
his or her election symbol. concern about global issues (84 per
Reserve Bank of India (RBI) data shows cent) and use of global news coverage
that there was a little over $115 bil- Vodafone gears to im- for making decision about how to pro-
lion in NRI accounts in India, which is prove agriculture produc- tect their families (58 per cent), a BBC
about Rs 7 lakh crore. Kerala, thus tivity World News study finds.
accounts for roughly a sixth of all the
money deposited in NRI accounts. In- Vodafone Group is soon set to improve More than three quarters of Indians
dia is the largest recipient of remit- its agriculture productivity by using its feel that news from other parts of the
tance flows in the world receiving mobile technology in delivering real world is more relevant to them now
about $70 billion (roughly Rs 4.2 lakh time information directly to farmers. than in the past.
crore) from this source in 2014, ac-
cording to World Bank data. The company identified various agricul- Globalisation is driving interest and
ture related mobile services for infor- behavioural change, with more than
Ballot paper soon to bear mation and payments, smart phone half of those surveyed globally saying
the pics of candidates enabled services for local market ac- that they pay more attention to glo-
cess, field audits, etc, to benefit 70 bal news (55 per cent) and that they
Photographs of candidates, including million farmers in the country by 2020. discuss international news with friends
Tamil Nadu Chief Minister J. and family as a result of watching glo-
Jayalalithaa, contesting the June 27 The report, based on research commis- bal news stories (58 per cent).
Assembly by-polls to six seats in five sioned from Accenture Strategy with
states, will be on the ballot papers support from Vodafone Foundation, Senior citizen welfare fund
alongside their names and party sym- said that the future of agriculture lies exposed to trade union,
bols. in bringing digital services to the farm legal hurdles
as agriculture is increasingly becoming
According to an Election Commission more and more knowledge-intensive. The Rs 9,000-crore senior citizen welfare
order, in any election being held after Fund (about Rs 3,000 crore in the PPF (
May 1, the ballot papers will carry the It has been pointed out that increased public provident fund) and about Rs
picture of the candidate with his or her investments in agriculture by the gov- 6,000 crore in the EPF (employees' provi-
name and party symbol to avoid con- ernment and private sector have dent fund) corpus), announced by finance
fusion among the electorate in con- helped to stimulate productivity. Esti- minister in his budget speech, may face
stituencies where namesakes are con- mates are that around 200 million legal hurdles besides stiff resistance from
testing. people will be working in agriculture by trade unions who feel that government
2020, and the focus will be mainly on cannot impound the unclaimed amount
The June 27 bypolls are the first since cash crops like fruits and vegetables and should instead fund the social sector
the order came into effect. Besides Dr with an eye on export opportunities, schemes on its own.
We have the opportunity to change our industry every day. Live your vision.
PR COMMUNICATION AGE August 2015 39
