Page 45 - PR COMMUNICATION AGE AUGUST 2015 SAMPLE

ported. Adding to the discussion on the with a six-month validity, it said in a city, considers overall financial status
sustainability of wi-fi operations in the statement. and material assets such as cars or
state, Shastri said that Delhi govern- houses more important, Lucknow finds
ment has various programmes that Chandigarh claims to be opportunity to fulfil one's needs and
need Internet connectivity, for which the 'happiest' city desires as the most important source
the state government will pay. of happiness.
A recent survey undertaken by the LG
Besides, there are a number of sites of Electronics which covered 16 cities and Bharti Airtel bags the title
Delhi government where telecom surveyed 2,424 respondents to find of 3rd largest telecom car-
companies can install their equipment "the happiest cities of India" has de- rier in the world
and in lieu provide free access to clared Chandigarh as the happiest city
public. in India. Bharti Airtel has become the third-larg-
est mobile carrier by subscribers, be-
He added that by bringing various ser- According to the survey Lucknow fol- hind China Mobile and UK's Vodafone
vices online and giving people oppor- lows closely on its heels; Delhi is the Group, according to latest data.
tunity to access them will reduce effi- happiest metropolitan city, Mumbai,
ciency as well as curb corruption. which has the world's second largest BSNL launches mobile
film industry and is India's financial wallet service
Tata docomo declares new capital, is the least happy among the
roaming offers top four metro cities. Chennai was on State-run operator BSNL has launched a
the fourth position and Kolkata on the pre-paid card-linked mobile wallet ser-
Tata Docomo, the telecom brand of 10th. Among the cities covered in the vice which would allow its customers to
Tata Teleservices Ltd (TTSL), has study, Guwahati was the least happy, transfer money, pay for services as well
launched a new tariff voucher offering preceded by Jaipur, Kochi, Hyderabad as withdraw cash of up to Rs. 100,000.
free incoming calls while on roaming. and Ahmedabad.
The voucher, rolled out for its pre-paid The wallet service-Speed Pay-will allow
GSM and CDMA customers in Mumbai, North India is happier than the other a subscribers to load money even if he
is priced at Rs. 775. parts, with an average score of 141 in does not have a bank account. The
the happiness index. However, respon- money in the mobile wallet can be
The outgoing call rate while roaming dents from south India said they con- transferred to a bank account and
has been reduced to 80 paise per sidered "being happy" was an impor- even withdrawn at bank branches or
minute for local calls and Rs. 1.15 per tant value. at BSNL outlets.
minute for STD calls. This tariff comes
While, Chandigarh, country's happiest

India's Kumbh Mela : An Incubator for Smart City Startup Ideas

PM Narendra Modi along with the technology experts from Massachusetts Institute of Technology and their associ-
ates is planning to build 100 smart cities in the country with the help of the pilgrims of the Kumbh Mela.

MIT researchers for their part believe the festival presents an opportunity for entrepreneurs to devise technological
solutions to the challenge of building large cities in a short time that can be tested, firmed up and then replicated
across India.

To provide those solutions, they are holding 'Kumbhathons'-weeklong innovation camps attended by citizens, overnments
and corporates.

We learn something every day, and lots of times it's that what we learned the day before was wrong.

PR COMMUNICATION AGE August 2015 41