Page 39 - PR Communication Age APRIL 2016

America Merrill Lynch, Citibank, BNP Johnson, STAR India, Asian Paints, "Morning and evening, youngsters
Paribas, Deutsche Bank, JPMC, ITC and AdCuratio were among the come with bikes. Many loiter around,
Avendus Capital, ICICI Securities, Kotak firms. harassing women and old people.
IBD, Edelweiss and others recruited for Coaching centres must shift out to
multiple roles. No coaching centre in resi- commercial premises or institutional
dential areas: SC areas. We will not permit them in resi-
Blackrock & MasterCard were dential areas," the bench said.
the first-time recruiters for finance The Supreme Court said coaching cen-
roles on campus. Some major banks tres in residential areas were a nui- Appearing for the petitioner, senior
brought in front-end investment bank- sance to women and the elderly and advocate Kapil Sibal tried his best to
ing roles exclusively to the institute, must shift out to commercial premises get an interim stay on the eviction
IIM-C said. or institutional areas. notice by arguing it was beyond the
jurisdiction of the authority which had
Consulting firms presented over 20 per A bench of Chief Justice T S Thakur and served the eviction notices on 118
cent of the total offers. The major firms Justice U U Lalit refused to give any coaching institutes operating from the
hiring in the consulting sector included relief to petitioner 'All Rajasthan Lal Kothi residential area in Jaipur.
Boston Consulting Group (BCG), Bain & Coaching Institutes Association' which
Co, McK insey, AT Kearney and had challenged the eviction order The bench was unimpressed and asked
Accenture Management Consulting. served on its members by Jaipur Devel- Sibal's client to respond to the eviction
opment Authority, following a notice and move the court as and when
Sales and marketing contributed 19 Rajasthan high court order banning the final order for vacating the pre-
per cent of the offers. Hindustan functioning of tutorials illegally from mises in residential areas was passed
Unilever, Procter & Gamble, Johnson & residential colonies. by the authorities.

CAs: Partners in Nation Building!

The new world is increasingly becoming integrated and hence the coinage of the term "Global village". The core
principles that sustain such a monumental change are "Trust", mutually accepted "Standards of practices", "Sustained
engagements" and the maturity to "agree to disagree". Chartered Accountants (CAs) play a vital role in building and
sustaining the pillar of 'Trust' - in the financial arena. Like a Doctor helps us maintain our physical health and assure
us about our physical well being, CAs helps maintain the financial health of an entity, a nation and by extension of the
entire world. In Odisha the professional fraternity of CAs has grown over the years. In 5 major cities of the state-
namely Bhubaneswar, Cuttack, Rourkela, Berhampur and Sambalpur- now there are more vibrant branches, which
have stated engaging the government and government agencies actively.

All over the country two paradigm shifts - Right to information and empowerment of PRIs-Panchayatiraj Institution -
are happening at the grass-roots level in tandem. This has necessitated a revolution in maintenance and verification
of the financial transactions transacted by the PRIs. The case is no different in Odisha. The CAs of the state play a vital
role in web hosting the data in the given accounting and data base formats, which in turn are supposed to be avail-
able to the general public for bringing in transparency and building additional accountability.

As per the recommendation of the fourteenth Finance Commission PRIs would get around Rs. 7,379.30 crore and
urban local bodies (ULBs) would get Rs. 5,413.47 crore, in Odisha between 2015-2020. There are teething problems.
However, everything is not honky-dory. There are issues, which need to be addressed at the apex levels. Neither the
fees fixed nor the manners of allocating the work by various state Government agencies to the CA firms seem to be
based on any sound and transparent principles. Instead of grumbling and criticizing the CA fraternity at Bhubaneswar
has decided to be proactive and engage the government at appropriate levels and help the mandarins adopt sound
principles and practices for optimal returns on the scarce resources of the State. In the meanwhile the concerned
common man and the marginal CA practitioner keep their fingers crossed! (Source: Business Standard)

PR COMMUNICAT ION AGE April 2016 39