Page 41 - PR Communication Age APRIL 2016
P. 41
INFORMATION &
TECHNOLOGY
Amazon plans women- crore on holding exhibitions, according up to Rs. 500. According to the MoU,
only delivery to create to the details shared by the minister. BSNL and Tata Sky will enter a strate-
more jobs In a written reply to another question on gic alliance and seek broadband cus-
community radio stations, Rathore said tomers for BSNL who will be utilising
Amazon India is piloting women-only it was decided in June 2015 that these video-on-demand services offered by
deliveries in Chennai and Kerala to cre- channels may send their broadcast re- Tata Sky.
ate more jobs in an otherwise male- cordings through email for a review.
dominated field. The programme was Through this understanding, BSNL is
debuted in January in Kerala and ex- Diesel auto-rickshaws to expected to get additional broadband
tended to Chennai. The women will be replaced with GPS e- customers and Tata Sky will provide its
deliver packages to offices within 2-3 rickshaws subscribers the option of video-on-de-
km of the delivery station on two- mand, the companies said. BSNL and
wheelers. They will deliver around 40 Over five years, diesel auto-rickshaws Tata Sky will implement this MoU start-
packages a day in multiple trips. to be phased out and replaced with ing with one or two states and would
GPS-enabled e-rickshaws to reduce like to cover the entire nation within
DAVP spent Rs. 800 crore congestion and emission levels. The e- next six months, they added.
on publicity in current fis- rickshaws will be bank-financed and the
cal government will stand guarantee with Hindi and Local languages
private lenders who provide loans. The mandatory for mobile:
The Department of Audio Visual Pub- estimated cost is said to be set at Rs. DoT
licity (DAVP), which is the nodal agency 157.5 cr.
of the government for releasing adver- The Department of Telecom (DoT) is
tisements on behalf of ministries and BSNL ties up with Tata Sky likely to come out with regulations in
departments, spent Rs.842.89 crore on to offer video-on demand 3-4 months that will make it manda-
publicity in the current fiscal, the gov- tory for mobile phones to support Hindi
ernment said. In a written reply in Lok Bharat Sanchar Nigam Limited (BSNL) and at least one regional language.
Sabha, minister of state for informa- has signed an agreement with DTH The move is aimed at making users
tion and broadcasting Rajyavardhan operator Tata Sky to offer video-on- communicate in local languages and
Rathore said "till 29 February, demand. access government services like e-pay-
Rs.402.79 crore has been spent on ment through mobile phones.
print media while Rs.353.31 has been As an initial incentive to customers,
spent on electronic media." BSNL is offering free first month broad- "Three months down the line, there will
band rental, the company said. Simi- be a regulation that will make every
At least Rs.66.83 crore was spent by larly, Tata Sky will also be offering mobile phone sold in India mandatory
DAVP on outdoor publicity, Rs.12.13 video-on-demand services free for the to have English, Hindi and one regional
crore on printed publicity and Rs.7.83 first month to download content worth language," a senior DoT official said.
PR COMMUNICAT ION AGE April 2016 41
