Page 2 - FY20Q4_PowerProtect_WAD
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PowerProtect Launch                                                                                                                                                           PDGC



       Overview                                                                                                                                                   Digital Marketing Tool
                                                                                                                                                                      Knowledge Center








         Objective                                                                                           Target Audience




                                                                                                             •   Dell EMC partners: all tiers
        •    Introduce data protection division’s new brand identity at a                                    •   End-users
             product level and move our portfolio and our customers forward
             on a journey to our next generation of offerings.


                                                                                                             Availability
        •    Generate interest and direct partners to the data protection
             Partner Demand Generation Center page for assets and

             resources.                                                                                      •   Campaign communications is available


        •    Encourage Partners to read the launch communications
             (Partner News, blog and to-Partner launch email) and utilize the
             following digital marketing tool assets:


                •   Partner-led event email invitations
                •   Brochure

                •   Social media kit
                •   Launch email


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