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Value Proposition                                                                                                                                                             PDGC



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       Partner Benefits                                              Customer Benefits                                              Add-on Features




       1.   A reason to contact your customers: Data               1.   Meet Business Needs and Drive New                          1.   Attach business services: boost your
            Protection continues to be a challenge for                  Outcomes with operational simplicity, agility                   profitability by attaching your own business
            customers. Introduce them to our new brand                  and flexibility at its core, PowerProtect makes                 services or Dell EMC Services.
            identity, centered on simplicity and innovative             meeting your real-time business needs easy
            offerings.                                                  and enables you to drive new outcomes for the              2.   Flexible financing: help customers to modernize
                                                                        business.                                                       their infrastructure by offering flexible financing
       2.   Strengthen trust: help customers to realise                                                                                 options from Dell EMC Financial Services.
            the benefits of enhanced infrastructure. Help          2.   Manage, Protect and Recover Data at Scale
            move your current and net-new customers                     high-performance software-defined architecture             3.   Consumption model choice: purchase options
            forward into a conversation about the power                 and multi-dimensional appliance solutions, you                  to match customer’s consumption cadence and
            of Dell EMC’s Data Protection.                              can manage, protect and recover data at                         ‘mimic’ the public cloud.
                                                                        scale—and you can do it efficiently and
       3.   Maintain a solution-focused mindset:                        securely.                                                  4.   Dell EMC Infrastructure Solutions: promote
            engage customers about their specific                                                                                       holistic solutions for data storage.
            requirements. Any data source, any target              3.   Keep pace with industry trends and
            and any RPO/ RTO at any location.                           innovations: organizations can quickly fall far            5.   Dell EMC Client Solutions: leverage customer
                                                                        behind the curve if a faster, better way of                     engagement to explore options for holistic Dell
       4.   Deliver strategic, consultative value: be a                 achieving a particular result isn’t adopted as                  EMC client solution needs that arise from any
            trusted advisor and demonstrate your storage                soon as possible.                                               initial enquiry.
            expertise. Introduce your customers to the
            first releases in our next generation offerings.       4.   Decrease failure rates and downtime: as
                                                                        older systems become obsolete, customers
       5.   Realize higher margins from end-to-end                      start to notice an increase in failure rates, and
            sales and boost profitability through                       a corresponding increase in downtime.
            business services: : drive increased
            revenues across our Data Protection
            infrastructure products and your services.
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