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Fortify Our Base
March to May
• Renew Postpaid high value contracts (1,800) Loyalty Program
• Optimization of Price Plan (outbound campaign)
• Adjust Postpaid Price Plans
• Bundle offers
Tactical • Prepaid Hybrid
• Prepaid promotions
• Enterprise sales team and offers revamp
• Bill Pay for Postpaid users (via bmobile website + mobile set)
• Retention of Soft barred users + Win back campaign
• Tobago Jazz Experience 2012
• Goat Races Tobago
• SPORTMAX Premier League
• Caribbean Cinemas 8 Movie Premiere
BTL • TSL Group Exhibition
• Studio 5.3 BLU Handset Launch
• Shiv Shakti Mothers Day Show
• TIC Trade & Investment Conference
• Mother's Day Concert
