Page 22 - C:\Users\kroni\Documents\Flip PDF Professional\Matthew Garcia Portfolio\
P. 22
Critical Factors to Succeed
• Resources – Human Resources
• Time – To respond to competitive campaigns
• Simplicity – Keeping it simple means speed
• Communication – Flow of information
• Follow-up – Effectively monitoring and evaluating
• Measurement – Seeking out facts and verifying
results
• Budget - Adequate budget to execute within timeframes.

