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Postpaid Enhancement Plan

Timing: March 5th

Description: Includes getting more minutes for low end plans and

adding data to high end plans. Prices of plans will remain the same

Impact on Churn Adjustments to pricing structure and addition of

features (data) to plans to make more competitive

Potential to marginally impact churn

Customer’s “point of view” Increased number of free minutes;

addition of data to favorite plan

Media: Billing inserts, Press, Radio, Poster