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marketing
Department
Jacopo Borsa
mArketing Director
Marketing Director Jacopo Borsa is new to the J. Wray & Nephew family, but has managed to make a positive impact in the few short months. Born and bred in Italy, Jacopo spent time working in London and the United States before returning to his home country to start his journey with Gruppo Campari. He took on different roles within the Sales, Marketing and Trade Marketing departments. In May 2017, Jacopo joined the Campari Jamaica team and quickly assimilated into this new workspace, helping his team to carry out the mandates set for 2017.
The marketing department’s responsibilities involve developing strategies to promote J. Wray & Nephew. They manage a portfolio of different brands that sometimes compete in the same category, and must ensure that each brand addresses the right target.
The team employs an effective tactic, they first analyze the market through consumer research then initiate a brand plan based on these results.
After they identify specific issues and strategies for each brand, they move on to the execution phase. This year, the department masterminded the execu- tion of several campaigns in hopes of increasing consumption levels and brand awareness; the hard work resulted in success.
18 in high sPirits