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CAMPARI
Poised with premium taste and elegance, the red spirit Campari is enjoyed by many who appreciate a strong, bitter flavour mixed with their favourite chaser.
The world’s most stylish alcohol brand gained more attention and visibility in 2017 as a result of campaigns set to boost the product’s image. Campari “Pop Style” was launched in the final quarter with a strong following and unique feature. This multiple-stop party series rewarded the most stylish attendees during a tour of select areas in the country. Locally, Campari’s alignment with a high fashion event, shows Jamaica’s street fashion culture, which gives people the opportunity to express their individuality through style. The Pop Style launch is one of a few engagement activities set to further position the brand in the marketplace, redefining its consumer perception.
The “Come Together” campaign sets the tone for this versatile spirit and is about the warmth of the Caribbean people; how we socialize, relax, party, and enjoy cocktails. The concept captures the brand’s vision by appealing to the senses, and demonstrates Campari’s role in driving an enigmatic but compelling energy.
38 in high sPirits