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WRAY & NEPHEw
the most popular white spirit enjoyed among many for years is no doubt Wray & nephew’s White overproof rum. its use outside enjoying a fine drink paired with a refreshing chaser is extensive–it is used to treat ailments and is a main ingredient in a few traditional caribbean pastries. this premium brand is positioned as a strong part of the Jamaican culture and has been a part of the lifestyle of locals for years.
the ongoing “our spirit” campaign highlights the beauty of the Jamaican people through our routine, which tightly laces the Wray rum brand within the fabric of our culture. the WoP rum continues to dominate and was nothing short of exceptional in 2017.
‘the contender’ series kicked off with season 7 welcoming a new component of taking the show to rural Jamaica. the ‘best of the best’ season gave a taste of the live boxing spirit to rural fans; particularly st. thomas, st. Ann and st. elizabeth. ‘the road to Wray & nephew contender’ also showcased six profes- sional boxers, and past contestants of the series, with a live face off in selected communities, paving the way for an even greater experience.
White Overp roof Rum
40 in high sPirits


































































































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