Page 43 - JWN
P. 43
APPLETON ESTATE
Music lovers celebrated with the premium Appleton Estate, revelling alongside exciting entertainment from live performances at its debut campaign Signature Nights. The highly anticipated event featured an island tour of live performances by local artistes, topped with the Signature “X-ale” cocktail offered to patrons with an exquisite pairing of Jamaican music and rum. The Signature Nights series boasted an intimate setting with a backyard BBQ theme layout and a repertoire of popular artistes. This activation received strong positive feedback for its unique live entertainment feature which patrons from a young to mature audience could enjoy.
The Appleton Estate brand had a successful year and will continue to be on the forefront with the anticipation of the grand opening of the Joy Spence Appleton Estate Rum Experience (JSAERE) in January 2018. This event is expected to yield high visibility as we continue to further position the brand on a global landscape, while contributing to the growth of Jamaican tourism.
