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MAGNUM
The Magnum brand — known for its sexual and raunchy identity — captivates a wide market and targets both male and female for an energy boosting sensation. This highly entertaining brand boasts an ongoing successful dancehall show which discovers and promotes local, vocal talents through individual creativity. Magnum Kings and Queens of Dancehall celebrated its 10th anniversary in 2017, and ended the series with its best season yet featuring versatile talent from unique personalities, setting the platform for young aspiring artistes to dream even bigger. The anniversary staging received a wide viewing over the 12-week season, which also announced an increase in the grand prize payout.
The ‘Tek Charge’ brand continues to enjoy growth from a production standpoint, and raises the bar to further embrace local talent. The show is a great flavour for dancehall and is a tremendous effort in terms of giving exposure to young and old artistes who are ultimately seeking a ‘big break.’
A first for the Magnum brand were the staging of two live concerts which featured a lineup of legendary and popular dancehall artistes who have gained international fame. The first show, Magnum Live was held at Sabina Park in January, catering to hundreds who turned up for the inaugural event. The second staging which was held under the dream weekend banner in July received just as much feedback as the first, and was well received by the local and international crowd. The final live concert event titled New Rules featured Alkaline performing crowd favou- rites, satisfying the patrons who came out to see the dancehall superstar’s performance after his two-year hiatus from the island.
Tonic Wine
in high sPirits 41