Page 70 - Blog 2015 - Korea in Canada
P. 70
2014-2015
Blog CollECTIon
Emoticons.
Emoticons have allowed users to express themselves in a way that words
couldn’t. It largely is a supplementary feature, but it has allowed for a
diverse communications experience.
KakaoFriends, Kakao’s own characters that are
used as emoticons. They have become iconic to
KakaoTalk.
User-friendly Approach.
KakaoTalk worked hard to establish and maintain a friendly relationship with
users since their creation, and tried to “listen to” their user base. asking for
feedback on how to improve the app, and following through with the users’
feedback, KakaoTalk had successfully created an image of a company that
actually interacted with the user base. For example, back in 2011, KakaoTalk
launched a “100 improvements project” that aimed to receive feedback on
100 top things that users wanted as improvements in KakaoTalk. one of the
most asked for service was mVoIP, or voice calling, and KakaoTalk launched
VoiceTalk based on this feedback.
Kakao Corp. has since expanded its services to numerous other services. KakaoStory, a
social networking website which launched in 2012, temporarily created a social networking
sensation that topped facebook. Kakaogame, a gaming service like apple’s game Center
or google Play games, allowed users to compete against game high scores of friends in
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