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WHY EAT THE FROG FITNESS
WHY EAT THE FROG FITNESS
YOUR GOLD MEDAL TEAMYOUR GOLD MEDAL TEAM

YOUR GOLD MEDAL TEAM

UNDERSTANDINGUNDERSTANDING
Join us and become a part of the rapidly growing high end boutiqueJoin us and become a part of the rapidly growing high end boutique
UNDERSTANDING
Join us and become a part of the rapidly growing high end boutique UNDERSTANDING ® Join us and become a part of the rapidly growing high end boutique UNDERSTANDING
Join us and become a part of the rapidly growing high end boutique
fitness industry. Boutique fitness studios have had industry growth fitness industry. Boutique fitness studios have had industry growth
fitness industry. Boutique fitness studios have had industry growth YOUR GOLD MEDAL TEAM THE COMPETITION fitness industry. Boutique fitness studios have had industry growth YOUR GOLD MEDAL TEAM
fitness industry. Boutique fitness studios have had industry growth
YOUR INDUSTR
YOUR INDUSTR
rates of more than 70% in recent years, and account for more that rates of more than 70% in recent years, and account for more that
rates of more than 70% in recent years, and account for more that rates of more than 70% in recent years, and account for more that
rates of more than 70% in recent years, and account for more that
35% of the $28 billion health club industry. Historically, big box gym35% of the $28 billion health club industry. Historically, big box gym
35% of the $28 billion health club industry. Historically, big box gym YOUR INDUSTRY 35% of the $28 billion health club industry. Historically, big box gym YOUR INDUSTRYYYYOUR INDUSTRY
35% of the $28 billion health club industry. Historically, big box gym
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
price model that relies on huge membership numbers and counts onprice model that relies on huge membership numbers and counts on
price model that relies on huge membership numbers and counts on $27.6 With a $27.6 billion fitness industry that is only EAT THE FROG THE COMPETITION Who We Are price model that relies on huge membership numbers and counts on $27.6 With a $27.6 billion fitness industry that
price model that relies on huge membership numbers and counts on
members never showing up. Not anymore… Today, boutique studios members never showing up. Not anymore… Today, boutique studios
members never showing up. Not anymore… Today, boutique studios
members never showing up. Not anymore… Today, boutique studios
$27.6$27.6
members never showing up. Not anymore… Today, boutique studios
Who We AreWho We Are

Who We Are
$27.6
Who We Are

With a $27.6 billion fitness industr
With a $27.6 billion fitness industry th

like CrossFit and Orangetheory Fitness have taken over, providing like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
projected to experience continued gr
projected to experience continued growth,
Looking ForLooking For
projected to experience continued growth,
projected to experience continued growth
Looking For small group training experiences for a premium membership price. 2008 Olympic Gold Medalist in the Decathlon Founded Thrive Community Fitness Franchising BILLION Eat the Frog Fitness is uniquely positioned to MEMBER BENEFITS Heart Rate Monitor Heart Rate Monitor Looking For small group training experiences for a
Looking For
small group training experiences for a premium membership price. small group training experiences for a premium membership price.
small group training experiences for a premium membership price.
Eat the Frog Fitness is uniquely pos
Eat the Frog Fitness is uniquely positio
However, until now, and thanks to our founders Bryan Clay and JoeHowever, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
JOE CULVER JOE CULVER
Bryan Clay Bryan Clay
Bryan Clay
JOE CULVER
Bryan Clay
JOE CULVER

Bryan Clay
JOE CULVER

BILLIONBILLION
capitalize on the momentum. The bout
capitalize on the momentum. The boutique
capitalize on the momentum. The boutique
BILLION
capitalize on the momentum. The boutique
Culver, no one has had the ability to combine both the big box gymCulver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym

Co-Founder / Chairman / CEOCo-Founder / Chairman / CEO
Co-Founder / Chairman / CBOCo-Founder / Chairman / CBO

In-App Scheduling

In-App Scheduling
Co-Founder / Chairman / CEO

Co-Founder / Chairman / CBO
Co-Founder / Chairman / CEO
Co-Founder / Chairman / CBO

Co-Founder / Chairman / CEO
Co-Founder / Chairman / CBO
fitness studio model has seen 70% gr
fitness studio model has seen 70% growth in
fitness studio model has seen 70% growth in
fitness studio model has seen 70% growth
and boutique group fitness models into an affordable, accessible,and boutique group fitness models into an affordable, accessible,

In-House Member Rewards Program
In-House Member Rewards Program
and boutique group fitness models into an affordable, accessible,

and boutique group fitness models into an affordable, accessible,

and boutique group fitness models into an affordable, accessible,

fitness industryfitness industry
fitness industry
fitness industry
fitness industry
recent years and is predicted to gro
2004 Olympic Silver Medalist in theDecathlon2004 Olympic Silver Medalist in theDecathlon
recent years and is predicted to grow another
20+ years in the Franchise Fitness Industry20+ years in the Franchise Fitness Industry
recent years and is predicted to grow anoth
20+ years in the Franchise Fitness Industry
2004 Olympic Silver Medalist in theDecathlon
recent years and is predicted to grow an
20+ years in the Franchise Fitness Industry
2004 Olympic Silver Medalist in theDecathlon

2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry
Local Business Rewards Program

and completely personalized experience structured to maximize and completely personalized experience structured to maximize
and completely personalized experience structured to maximize
and completely personalized experience structured to maximize
and completely personalized experience structured to maximize
2008 Olympic Gold Medalist in the Decathlon2008 Olympic Gold Medalist in the Decathlon
Founded Thrive Community Fitness FranchisingFounded Thrive Community Fitness Franchising
Founded Thrive Community Fitness Franchising
2008 Olympic Gold Medalist in the Decathlon
8% in the next 5 years.8% in the nex

8% in the next 5 years.

Titled “World’s Greatest Athlete”Titled “World’s Greatest Athlete”
results for all fitness levels.results for all fitness levels.
Titled “World’s Greatest Athlete”
Titled “World’s Greatest Athlete”
Titled “World’s Greatest Athlete”
results for all fitness levels.

Personal 8 Week Training Plan (on going)

3X World Champion3X World Champion

3X World Champion
3X World Champion
3X World Champion
8%8%
Eat the Frog Fitness is looking for individuals with aEat the Frog Fitness is looking for individuals with a
USA Track & Field Hall of Fame MemberUSA Track & Field Hall of Fame Member
Eat the Frog Fitness is looking for individuals with a results for all fitness levels. USA Track & Field Hall of Fame Member 8% in the next 5 years. Personal Fitness Assessments & Re-Assessments Eat the Frog Fitness is looking for individuals with a results for all fitness levels. USA Track & Field Hall of Fame Member 8% in the
Eat the Frog Fitness is looking for individuals with a
USA Track & Field Hall of Fame Member
From 2005-2015 US health club mem
From 2005-2015 US health club membership
From 2005-2015 US health club membership
From 2005-2015 US health club members
Hawaii Sports Hall of Fame MemberHawaii Sports Hall of Fame Member
Hawaii Sports Hall of Fame Member
Hawaii Sports Hall of Fame Member
Eat the Frog Fitness is the only fitness company in the market today Eat the Frog Fitness is the only fitness company in the market today
Eat the Frog Fitness is the only fitness company in the market today
high level of business and management experience. high level of business and management experience.
high level of business and management experience. Eat the Frog Fitness is the only fitness company in the market today 8% has risen by over 14 million Set/Rep, Intervals, Tabata, EMOMS, Set/Rep, HIIT high level of business and management experience. Eat the Frog Fitness is the only fitness company in the market today Hawaii
high level of business and management experience.

has risen by over 14 million has

has risen by over 14 million
that offers each member a personal training plan administered that offers each member a personal training plan administered

Franchisees must manage (or hire a manager) daily and Franchisees must manage (or hire a manager) daily and
that offers each member a personal training plan administered

Franchisees must manage (or hire a manager) daily and that offers each member a personal training plan administered Add Ons, Super Sets One Daily Class Type Franchisees must manage (or hire a manager) daily and that offers each member a personal training plan administered
Franchisees must manage (or hire a manager) daily and

through group fitness classes. We combine Olympic training insights,through group fitness classes. We combine Olympic training insights,
through group fitness classes. We combine Olympic training insights,

ongoing operations/ tasks as well as a small team of ongoing operations/ tasks as well as a small team of
ongoing operations/ tasks as well as a small team of through group fitness classes. We combine Olympic training insights, GROWTH Total health club/gym/studio visits surpassed Cardio Zone Training ongoing operations/ tasks as well as a small team of through group fitness classes. We combine Olympic training insights, GROWTHWTH T
ongoing operations/ tasks as well as a small team of
GROWTHGRO

Total health club/gym/studio visi
Total health club/gym/studio visits surp

Strength

fit tests, periodize customized training plans, industry leading fit tests, periodize customized training plans, industry leading

coaches and front desk personnel. Franchisees should coaches and front desk personnel. Franchisees should
BR OCHURE
fit tests, periodize customized training plans, industry leading
coaches and front desk personnel. Franchisees should fit tests, periodize customized training plans, industry leading 5 billion Flex/Core coaches and front desk personnel. Franchisees should fit tests, periodize customized training plans, industry leading GROWTH 5 billion 5 billion 5 billion

coaches and front desk personnel. Franchisees should

5 billion
technology, 24/7 member access, and the lowest prices in the technology, 24/7 member access, and the lowest prices in the
in next 5 years forin next 5 years for
technology, 24/7 member access, and the lowest prices in the
represent the brand well and follow all brand standards represent the brand well and follow all brand standards
in next 5 years for
represent the brand well and follow all brand standards technology, 24/7 member access, and the lowest prices in the in next 5 years for TRAINING METHOD / Recovery represent the brand well and follow all brand standards WHY EAT THE FROG FITNESS ? WHY EAT THE FROG FITNESS ? technology, 24/7 member access, and the low
represent the brand well and follow all brand standards

boutique studiosboutique studios
boutique studios
boutique fitness studio market to maximizes member results and boutique fitness studio market to maximizes member results and
boutique fitness studio market to maximizes member results and
provided by Eat the Frog Fitness Corporate.provided by Eat the Frog Fitness

provided by Eat the Frog Fitness Corporate. WHY EAT THE FROG FITNESS boutique fitness studio market to maximizes member results and boutique studios From 2015-2016 construction of new fitness CLASS TYPES Low Impact provided by Eat the Frog Fitness Corporate. Corporate. boutique fitness studio market to maximizes member re
provided by Eat the Frog Fitness Corporate.

From 2015-2016 construction of ne
From 2015-2016 construction of new fi

investor earning potential.investor earning potential.
investor earning potential. type centers grew to almost 5% 8 New Workouts Every Training Cycle investor earning potential. type centers grew to almost 5%

investor earning potential.
type centers grew to almost 5%typ
type centers grew to almost 5%

Workout Periodization & Planned Recovery

JEsse CUrryJEsse CUrry
Mike LauerMike Lauer
Aaron Culver Aaron Culver
Pete Vander VeenPete Vander Veen
JEsse CUrry
Mike Lauer
Aaron Culver
Pete Vander Veen
Aaron Culver
JEsse CUrry
Mike Lauer
Pete Vander Veen
JEsse CUrry
Pete Vander Veen
Aaron Culver
Mike Lauer
FRANCHISEE NET WORTH:FRANCHISEE NET WORTH:
FRANCHISEE NET WORTH: “Eat The Frog” is about accomplishing the things we usually put off VP BusinessDevelopment VP Franchise Operations VP Unit Operations VP Franchise Development Olympic / Professional Athlete Training Insights FRANCHISEE NET WORTH: “Eat The Frog” is about accomplishing the things we usually put off VP Busin
FRANCHISEE NET WORTH:
70%

“Eat The Frog” is about accomplishing the things we usually put off “Eat The Frog” is about accomplishing the things we usually put off
VP Franchise OperationsVP Franchise Operations
VP BusinessDevelopmentVP BusinessDevelopment
VP Franchise DevelopmentVP Franchise Development
“Eat The Frog” is about accomplishing the things we usually put off
VP Unit OperationsVP Unit Operations
VP Franchise Operations
VP Franchise Development
VP BusinessDevelopment
VP Unit Operations
From 2015-2016 US revenues grew 6
From 2015-2016 US revenues grew 6.1%
Minimum net worth: $300,000 – Liquidity $150,000Minimum net worth: $300,000 – Liquidity $150,000
and never get done. So don’t wait any longer, become an Eat the and never get done. So don’t wait any longer, become an Eat the
Minimum net worth: $300,000 – Liquidity $150,000 and never get done. So don’t wait any longer, become an Eat the 70% From 2015-2016 US revenues grew 6.1% to Minimum net worth: $300,000 – Liquidity $150,000 and never get done. So don’t wait any longer, become an Eat the 70% 70%70% From 2015-2016 US revenues grew 6.1% to
Minimum net worth: $300,000 – Liquidity $150,000
and never get done. So don’t wait any longer, become an Eat the
27.6 billion and to $81 billion w
27.6 billion and to $81 billion world

Frog Fitness Franchisee TODAY!Frog Fitness Franchisee TODAY!

Frog Fitness Franchisee TODAY! 27.6 billion and to $81 billion worldwide FitMetrix Heart Rate Technology Heart Rate Training Technology Frog Fitness Franchisee TODAY! 27.6 billion and to $81 billion worldwid

Frog Fitness Franchisee TODAY!

GROWTHGRO

GROWTH * According to International Health Racquet Sports Association (IHRSA) TRAINING TOOLS Proprietary Video Display GROWTHWTH * According to International Health
GROWTH

* According to International Health Racque
* According to International Health Rac

Proprietary Spin/Row Intensity Charts

* According to Statista* According t
* According to Statista
CONTACT US ATCONTACT US AT
CONTACT US AT in the boutique * According to Statista CONTACT US AT Eat The Frog Fitness goes so much deeper than the cookie-cutter Eat The Frog Fitness goes so much deeper than the cookie-cutter in the boutique
CONTACT US AT
in the boutiquein the boutique
in the boutique
Eat The Frog Fitness goes so much deeper than the cookie-cutter
fitness industryfitness industry
1.800.841.83631.800.841.8363
fitness industry
1.800.841.8363 Eat The Frog Fitness goes so much deeper than the cookie-cutter fitness industry Keiser Spin Bike Treadmill 1.800.841.8363 Eat The Frog Fitness goes so much deeper than the cookie-cutter fitness industry
1.800.841.8363

workouts you’ll find in the marketplace today. In fact, because we workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
AFFORDABLEAFFORDABLE
AFFORDABLE
franchise@etffitness.comfranchise@etffitness.com
franchise@etffitness.com AFFORDABLE were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, Concept II Rower Water Rower franchise@etffitness.com AFFORDABLE were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,

franchise@etffitness.com

were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,
were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,

Silver ‘04) you might say our training system was developed bySilver ‘04) you might say our training system was developed by
lowest prices in the marketlowest prices in the market
lowest prices in the market Silver ‘04) you might say our training system was developed by Exercise fans are TRX TRX lowest prices in the market Silver ‘04) you might say our training system was developed by Exercise fans are
Exercise fans are Exercise fans are
Silver ‘04) you might say our training system was developed by

lowest prices in the market
Sandbags

Exercise fans are
Dumbbell Weights

ETF Franchising, LLC.ETF Franchising, LLC.
ETF Franchising, LLC. “The World’s Greatest Athlete”. Bryan has taken his knowledge of spending more money at EQUIPMENT Trigger Point Roller Bench ETF Franchising, LLC. “The World’s Greatest Athlete”. Bryan has taken his knowledge of spending more money at

ETF Franchising, LLC.

“The World’s Greatest Athlete”. Bryan has taken his knowledge of “The World’s Greatest Athlete”. Bryan has taken his knowledge of
spending more money at spending more money at

“The World’s Greatest Athlete”. Bryan has taken his knowledge of
spending more money at
1567 Highlands DR NE1567 Highlands DR NE
1567 Highlands DR NE successful fitness regimes and tailored them to create the ultimate boutique studios for 1567 Highlands DR NE ACCESSIBLEACCESSIBLE successful fitness regimes and tailored them to create the ultimate boutique studios for
1567 Highlands DR NE
ACCESSIBLE
successful fitness regimes and tailored them to create the ultimate successful fitness regimes and tailored them to create the ultimate
boutique studios for boutique studios for
successful fitness regimes and tailored them to create the ultimate
boutique studios for
Suite 110, PMB 185Suite 110, PMB 185
Suite 110, PMB 185 ACCESSIBLE training experience for people of all fitness levels. specialty classes and Suite 110, PMB 185 ACCESSIBLE training experience for people of all fitness levels. specialty classes and
Suite 110, PMB 185
training experience for people of all fitness levels.training experience for people of all fitness levels.
specialty classes and specialty classes and

classes run on the hour every hour classes run on the hour every hour
Issaquah, WA. 98029Issaquah, WA. 98029
classes run on the hour every hour
Issaquah, WA. 98029 classes run on the hour every hour 22-24 Classes Per Day 8-10 Classes Per Day Issaquah, WA. 98029 classes run on the hour every hour training experience for people of all fitness levels. specialty classes and
Issaquah, WA. 98029

spending less at gas spending less at gas

spending less at gas Live Coached Classes Live Coached Classes Only spending less at gas

spending less at gas

The same planning, attention to detail, and standard of excellence The same planning, attention to detail, and standard of excellence
PERSONALIZEDPERSONALIZED
stations, according to stations, according to
The same planning, attention to detail, and standard of excellence
PERSONALIZED The same planning, attention to detail, and standard of excellence stations, according to CLASS AVAILABILITY Virtual Classes Limited Class Schedule PERSONALIZED The same planning, attention to detail, and standard of excellence stations, according to

PERSONALIZED
stations, according to

24/7 Access

that won Bryan two Olympic medals has been our approach to the that won Bryan two Olympic medals has been our approach to the
a new study.a new study.
that won Bryan two Olympic medals has been our approach to the
that won Bryan two Olympic medals has been our approach to the
a new study.
that won Bryan two Olympic medals has been our approach to the
a new study.
a new study.
proprietary technology and programmingproprietary technology and programming
proprietary technology and programming opening of each and every Eat The Frog Fitness studio. Our studios proprietary technology and programming opening of each and every Eat The Frog Fitness studio. Our studios
opening of each and every Eat The Frog Fitness studio. Our studiosopening of each and every Eat The Frog Fitness studio. Our studios
proprietary technology and programming
opening of each and every Eat The Frog Fitness studio. Our studios
designed by Olympic gold medalistdesigned by Olympic gold medalist
designed by Olympic gold medalist Memberships Starting at $49.95/mo Memberships Starting at $80.00/mo designed by Olympic gold medalist Wall Street Journal, Wall Street Journal,

designed by Olympic gold medalist
are designed to create the ideal workout experience for our members are designed to create the ideal workout experience for our members
are designed to create the ideal workout experience for our members Wall Street Journal, are designed to create the ideal workout experience for our members Wall Street Journal,
Wall Street Journal,
are designed to create the ideal workout experience for our members
August 4, 2017August 4, 2017
August 4, 2017
while also minimizing buildout and overhead costs for our franchisees.while also minimizing buildout and overhead costs for our franchisees.
while also minimizing buildout and overhead costs for our franchisees. August 4, 2017 PRICE while also minimizing buildout and overhead costs for our franchisees. August 4, 2017
while also minimizing buildout and overhead costs for our franchisees.