Page 6 - ETF_FranchiseBrochure_V1

® ? ® ? ®

WHY EAT THE FROG FITNESS
WHY EAT THE FROG FITNESS
®
Franchisee:
MEMBER Benefits
Franchisee Benefits
Franchisee:
Franchisee Benefits
YOUR GOLD MEDAL TEAMYOUR GOLD MEDAL TEAM
MEMBER Benefits
THE COMPETITIONTHE COMPETITION
YOUR GOLD MEDAL TEAM

THE COMPETITION

UNDERSTANDINGUNDERSTANDING

Join us and become a part of the rapidly growing high end boutiqueJoin us and become a part of the rapidly growing high end boutique
Thank you for considering Eat The Frog Fitness franchise opportunity.
Thank you for considering Eat The Frog Fitness franchise opportunity.
Join us and become a part of the rapidly growing high end boutique UNDERSTANDING Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness fr
UNDERSTANDING
Join us and become a part of the rapidly growing high end boutique
Franchising involves people, processes, and systems. Each is reliant
fitness industry. Boutique fitness studios have had industry growth fitness industry. Boutique fitness studios have had industry growth
Franchising involves people, processes, and systems. Each is reliant
fitness industry. Boutique fitness studios have had industry growth YOUR GOLD MEDAL TEAM THE COMPETITION Franchising involves people, processes, and systems. Each is reliant Franchising involves people, processes, and systems. Each is reliant Franchising involves people, processes, and systems. Each is reliant Franchising involves pe

fitness industry. Boutique fitness studios have had industry growth

YOUR INDUSTR
YOUR INDUSTR
rates of more than 70% in recent years, and account for more that rates of more than 70% in recent years, and account for more that
upon the other and incorporates thought and time. Integrity, compatibility,
upon the other and incorporates thought and time. Integrity, compatibility,
rates of more than 70% in recent years, and account for more that upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and ti
rates of more than 70% in recent years, and account for more that

business experiences, and financial strength all play an important part
35% of the $28 billion health club industry. Historically, big box gym35% of the $28 billion health club industry. Historically, big box gym
35% of the $28 billion health club industry. Historically, big box gym YOUR INDUSTRYYYYOUR INDUSTRY business experiences, and financial strength all play an important partbusiness experiences, and financial strength all play an important partbusiness experiences, and financial strength all play an important partbusiness experiences, an
business experiences, and financial strength all play an important part
35% of the $28 billion health club industry. Historically, big box gym

like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
in awarding a franchise license. Below is a checkbox process that will
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox
in awarding a franchise license. Below is a checkbox process that will
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low

Franchisees purchase a desired number of franchise
find assisting you through your due diligence. This is not intended to be
price model that relies on huge membership numbers and counts onprice model that relies on huge membership numbers and counts on
find assisting you through your due diligence. This is not intended to be
price model that relies on huge membership numbers and counts on $27.6 With a $27.6 billion fitness industry that is only EAT THE FROG THE COMPETITION find assisting you through your due diligence. This is not intended to befind assisting you through your due diligence. This is not intended to befind assisting you through your du
price model that relies on huge membership numbers and counts on

licenses by paying a franchise fee for each. It is highly
licenses by paying a franchise fee for each. It is highlylicenses by paying a franchise fee for each. It is highlylicenses by paying a franchise fee for each. It is highlylicenses by paying a franchise fee for each. It is highly
licenses by paying a franchise fee for each. It is highly
inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes.
members never showing up. Not anymore… Today, boutique studios members never showing up. Not anymore… Today, boutique studios
inclusive of all your due diligence but covers some of the basics processes.
members never showing up. Not anymore… Today, boutique studios
inclusive of all your due diligence but covers some of the basics processes.
members never showing up. Not anymore… Today, boutique studios
$27.6$27.6
Who We AreWho We Are
Who We Are
EAT THE FROG EAT THE FROG
$27.6
Who We Are
EAT THE FROG
Live & Virtual Training options
Pre & Post fitness evalua
recommended for franchisees to purchase multiple
With a $27.6 billion fitness industry that is onlyWith a $27.6 billion fitness industry that is only

Live & Virtual Training options
Pre & Post fitness evaluations

recommended for franchisees to purchase multiplerecommended for franchisees to purchase multiplerecommended for franchisees to purchase multiplerecommended for franchisees to purchase multiple
recommended for franchisees to purchase multiple
THE COMPETITIONTHE COMPETITION
With a $27.6 billion fitness industry that is only
THE COMPETITION
like CrossFit and Orangetheory Fitness have taken over, providing like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
projected to experience continued growth,projected to experience continued growth,

units to take advantage of a stronger marketing
projected to experience continued growth,

Looking ForLooking For

units to take advantage of a stronger marketingunits to take advantage of a stronger marketingunits to take advantage of a stronger marketingunits to take advantage of a stronger marketingting
projected to experience continued growth,
Looking For small group training experiences for a premium membership price. 2008 Olympic Gold Medalist in the Decathlon Founded Thrive Community Fitness Franchising BILLION Eat the Frog Fitness is uniquely positioned to MEMBER BENEFITS Heart Rate Monitor Heart Rate Monitor PHASE IPHASE IPHASE IPHASE I PHASE I presence withi
units to take advantage of a stronger marke

Looking For
small group training experiences for a premium membership price. small group training experiences for a premium membership price.
Offered every 8 weeks
Eat the Frog Fitness’s proprietary technology
small group training experiences for a premium membership price.
Offered every 8 weeks
Eat the Frog Fitness’s proprietary technology allows
PHASE I

Eat the Frog Fitness is uniquely positioned to Eat the Frog Fitness is uniquely positioned to
presence within an area. The operation of multiple units

presence within an area. The operation of multiple units
Eat the Frog Fitness is uniquely positioned to
However, until now, and thanks to our founders Bryan Clay and JoeHowever, until now, and thanks to our founders Bryan Clay and Joe
for 24/7 member
for 24/7 member accessfor 24/7 member accessfor 24/7 member accessfor 24/7 member access access
However, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
Bryan Clay Bryan Clay

JOE CULVER JOE CULVER
for 24/7 member access
Bryan Clay
JOE CULVER

Heart Rate MonitorHeart Rate Monitor
JOE CULVER

Heart Rate MonitorHeart Rate Monitor
Bryan Clay
Heart Rate Monitor
Heart Rate Monitor
BILLIONBILLION

is surprisingly less challenging with the ability to leverage

capitalize on the momentum. The boutique capitalize on the momentum. The boutique
capitalize on the momentum. The boutique

is surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverag
capitalize on the momentum. The boutique
BILLION
is surprisingly less challenging with the ability to lever
Culver, no one has had the ability to combine both the big box gymCulver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym
Drives retention
Culver, no one has had the ability to combine both the big box gym

In-App SchedulingIn-App Scheduling
Drives retention
In-App SchedulingIn-App Scheduling
Drives retention Drives retention Drives retention Drive

Co-Founder / Chairman / CBOCo-Founder / Chairman / CBO
In-App Scheduling
Co-Founder / Chairman / CEOCo-Founder / Chairman / CEO
In-App Scheduling
Co-Founder / Chairman / CBO
In-App Scheduling

Co-Founder / Chairman / CEO
In-App Scheduling
Co-Founder / Chairman / CEO
Co-Founder / Chairman / CBO
fitness studio model has seen 70% growth in fitness studio model has seen 70% growth in
staff for quality development between your studios.

fitness studio model has seen 70% growth in

staff for quality development between your studios.staff for quality development between your studios.staff for quality development between your studios.staff for quality development between your studios.
fitness studio model has seen 70% growth in
staff for quality development between your studios.
In-House Member Rewards ProgramIn-House Member Rewards Program
Thoroughly review the website and any supporting materials
and boutique group fitness models into an affordable, accessible,and boutique group fitness models into an affordable, accessible,
In-House Member Rewards ProgramIn-House Member Rewards Program
In-House Member Rewards Program
Thoroughly review the website and any supporting materialsThoroughly review the website and any supporting materialsThoroughly review the website and any supporting materialsThoroughly review the website and any supporting materials
and boutique group fitness models into an affordable, accessible,
Virtual Training minimizes payroll costs and is
In-House Member Rewards Program
Virtual Training minimizes payroll costs and isVirtual Training minimizes payroll costs and isVirtual Training minimizes payroll costs and isVi
and boutique group fitness models into an affordable, accessible,
Thoroughly review the website and any supporting materials
In-House Member Rewards Program
In-House Member Rewards Program
Virtual Training minimizes payroll costs and is
fitness industryfitness industry
fitness industry
fitness industry
recent years and is predicted to grow another recent years and is predicted to grow another

Upon signing your license, a franchisee will follow the

recent years and is predicted to grow another
2004 Olympic Silver Medalist in theDecathlon2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry20+ years in the Franchise Fitness Industry
recent years and is predicted to grow another
2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry
Upon signing your license, a franchisee will follow
Upon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow the the
Local Business Rewards ProgramLocal Business Rewards Program
2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry
Local Business Rewards Program
MEMBER BENEFITSMEMBER BENEFITS
Local Business Rewards Program
you acquire.
MEMBER BENEFITS
and completely personalized experience structured to maximize and completely personalized experience structured to maximize
you acquire. you acquire. you acquire. you acquire.
the backbone to our 24/7 model
and completely personalized experience structured to maximize
you acquire.
and completely personalized experience structured to maximize
the backbone to our 24/7 modelthe backbone to our 24/7 modelthe backbone to our 24/7 modelthe backbone to our 24/7 model
the backbone to our 24/7 model
2008 Olympic Gold Medalist in the Decathlon2008 Olympic Gold Medalist in the Decathlon
Founded Thrive Community Fitness FranchisingFounded Thrive Community Fitness Franchising
2008 Olympic Gold Medalist in the Decathlon
Founded Thrive Community Fitness Franchising

Customized science based fitness programs
provided opening process starting with finding a location
8% in the next 5 years.8% in the next 5 years.

Customized science based fitness programs
Personal Fitness Assessments & Re-AssessmentsPersonal Fitness Assessments & Re-Assessments
8% in the next 5 years.
provided opening process starting with finding a location
Personal Fitness Assessments & Re-Assessments
Titled “World’s Greatest Athlete”Titled “World’s Greatest Athlete”
results for all fitness levels.results for all fitness levels.
Titled “World’s Greatest Athlete”
Titled “World’s Greatest Athlete”
results for all fitness levels.
Personal 8 Week Training Plan (on going)Personal 8 Week Training Plan (on going)
Personal 8 Week Training Plan (on going)
and the building out of the studio. A franchisee will be
3X World Champion3X World Champion
Personal 8 Week Training Plan (on going)
3X World Champion
and the building out of the studio. A franchisee will beand the building out of the studio. A franchisee will beand the building out of the studio. A franchisee will beand the building out of the studio. A franchisee will be
and the building out of the studio. A franchisee will be
3X World Champion
8%8%
Complete a Candidate Franchise Application, and email to
Virtual Training packages are more affordable (i.e.
Not just theoretical heart-based monito

Not just theoretical heart-based monitoringNot just theo
Eat the Frog Fitness is looking for individuals with aEat the Frog Fitness is looking for individuals with a

Complete a Candidate Franchise Application, and email to
Eat the Frog Fitness is looking for individuals with a results for all fitness levels. USA Track & Field Hall of Fame Member 8% in the next 5 years. Personal Fitness Assessments & Re-Assessments Complete a Candidate Franchise Application, and email toComplete a Candidate Franchise Application, and email toComplete a Candidate Franc
Not just theoretical heart-based monitorin
USA Track & Field Hall of Fame MemberUSA Track & Field Hall of Fame Member
Virtual Training packages are more affordable (i.e.
Eat the Frog Fitness is looking for individuals with a
USA Track & Field Hall of Fame Member
thoroughly trained to operate under brand standards.
From 2005-2015 US health club membershipFrom 2005-2015 US health club membership

From 2005-2015 US health club membership
thoroughly trained to operate under brand standards.thoroughly trained to operate under brand standards.thoroughly trained to operate under brand standards.thoroughly trained to operate under brand standards.

From 2005-2015 US health club membership
thoroughly trained to operate under brand standards.
Hawaii Sports Hall of Fame MemberHawaii Sports Hall of Fame Member
Hawaii Sports Hall of Fame Member
Eat the Frog Fitness is the only fitness company in the market today Eat the Frog Fitness is the only fitness company in the market today
your representative. This process does not constitute any

college students)

Eat the Frog Fitness is the only fitness company in the market today
high level of business and management experience. high level of business and management experience.
your representative. This process does not constitute any
college students)
high level of business and management experience. Eat the Frog Fitness is the only fitness company in the market today Hawaii Sports Hall of Fame Member 8% 8% has risen by over 14 million Set/Rep, Intervals, Tabata, EMOMS, Set/Rep, HIIT your representative. This process does not constitute any your representative. This process
high level of business and management experience.
Set/Rep, Intervals, Tabata, EMOMS, Set/Rep, Intervals, Tabata, EMOMS,
Set/Rep, HIITSet/Rep, HIIT

has risen by over 14 million has risen by over 14 million
Set/Rep, Intervals, Tabata, EMOMS,
Set/Rep, HIIT
has risen by over 14 million

commitment on your behalf or the Franchisor’s.
that offers each member a personal training plan administered that offers each member a personal training plan administered
Add Ons, Super Sets Add Ons, Super Sets

commitment on your behalf or the Franchisor’s.

that offers each member a personal training plan administered

Franchisees must manage (or hire a manager) daily and Franchisees must manage (or hire a manager) daily and

Franchisees must manage (or hire a manager) daily and that offers each member a personal training plan administered Add Ons, Super Sets One Daily Class Type commitment on your behalf or the Franchisor’s.commitment on your behalf or the Franchisor’s.commitment on your behalf or the Franchisor’s.commitment on your behalf or the Fra
Add Ons, Super Sets

Franchisees must manage (or hire a manager) daily and
One Daily Class TypeOne Daily Class Type
One Daily Class Type
INVESTMENT
Memberships starting at $49.95
Memberships starting at $49.95
INVESTMENT
through group fitness classes. We combine Olympic training insights,through group fitness classes. We combine Olympic training insights,

Zone TrainingZone Training
through group fitness classes. We combine Olympic training insights,
ongoing operations/ tasks as well as a small team of ongoing operations/ tasks as well as a small team of

ongoing operations/ tasks as well as a small team of through group fitness classes. We combine Olympic training insights, GROWTHWTH Total health club/gym/studio visits surpassed Cardio Cardio CardioCardio Zone Training INVESTMENTINVESTMENTINVESTMENTINVESTMENT Memberships starting at $49.95Memberships starting at $49.9
ongoing operations/ tasks as well as a small team of
GROWTHGRO
Zone Training
Minimal staffing
Total health club/gym/studio visits surpassedTotal health club/gym/studio visits surpassed
Total health club/gym/studio visits surpassed
Minimal staffing
Strength StrengthStrength
Strength
fit tests, periodize customized training plans, industry leading fit tests, periodize customized training plans, industry leading
BR OCHUREBR OCHURE
$129.95 for unlimited live coached and
TYPE OF EXPENDITURE
HIGH COST
LOW COST
coaches and front desk personnel. Franchisees should coaches and front desk personnel. Franchisees should
fit tests, periodize customized training plans, industry leading
coaches and front desk personnel. Franchisees should fit tests, periodize customized training plans, industry leading GROWTH 5 billion 5 billion 5 billion Flex/Core Flex/CoreFlex/Core BR OCHURE TYPE OF EXPENDITURETYPE OF EXPENDITURETYPE OF EXPENDITURETYPE OF EXPENDITURE LOW COSTLOW COSTLOW COSTLOW COST HIGH COST Minimal staf
HIGH COSTHIGH COSTHIGH COSTHIGH COST
BR OCHURE
$129.95 for unlimited live coached and vir
LOW COST
coaches and front desk personnel. Franchisees should
TYPE OF EXPENDITURE
PHASE IIPHASE IIPHASE IIPHASE II PHASE II

Flex/Core
5 billion

technology, 24/7 member access, and the lowest prices in the technology, 24/7 member access, and the lowest prices in the
(6-8 employees)
in next 5 years forin next 5 years for
coached classes
technology, 24/7 member access, and the lowest prices in the
represent the brand well and follow all brand standards represent the brand well and follow all brand standards
in next 5 years for
coached classes
represent the brand well and follow all brand standards WHY EAT THE FROG FITNESS ? WHY EAT THE FROG FITNESS ? technology, 24/7 member access, and the lowest prices in the in next 5 years for TRAINING METHOD / Recovery RecoveryRecovery THE FRANCHISE OPPORTUNITY THE FRANCHISE OPPORTUNITY THE FRANCHISE OPPORTUNITY THE FR
(6-8 employees)
represent the brand well and follow all brand standards

TRAINING METHOD /TRAINING METHOD /
Recovery

TRAINING METHOD /

boutique studiosboutique studios
$39,000$39,000$39,000$39,000 $39,000
Initial Franchise Fee
boutique studios
boutique fitness studio market to maximizes member results and boutique fitness studio market to maximizes member results and
provided by Eat the Frog Fitness Corporate.provided by Eat the Frog Fitness
Low Impact Low ImpactLow Impact
boutique fitness studio market to maximizes member results and
provided by Eat the Frog Fitness Corporate. Corporate. boutique fitness studio market to maximizes member results and boutique studios From 2015-2016 construction of new fitness CLASS TYPES CLASS TYPESCLASS TYPES Initial Franchise Fee Initial Franchise Fee Initial Franchise Fee Initial Franchise Fee $29,000 $39,000
Low Impact
provided by Eat the Frog Fitness Corporate.
CLASS TYPES
From 2015-2016 construction of new fitness From 2015-2016 construction of new fitness
From 2015-2016 construction of new fitness

8 New Workouts Every Training Cycle 8 New Workouts Every Training Cycle

$300,000$300,000$300,000$300,000 $300,000

Initial Build Out

investor earning potential.investor earning potential.
If approved (usually within 24 hours), you will electronically

investor earning potential. type centers grew to almost 5% 8 New Workouts Every Training Cycle If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will ele
8 New Workouts Every Training Cycle
investor earning potential.
$200,000
Initial Build Out
If approved (usually within 24 hours), you will electronically
Periodized training plans
Marketing/promotional opportunities
Periodized training plans
type centers grew to almost 5%type centers grew to almost 5%
type centers grew to almost 5%
Workout Periodization & Planned RecoveryWorkout Periodization & Planned Recovery
Workout Periodization & Planned Recovery
Workout Periodization & Planned Recovery

receive a copy of the Franchise Disclosure Document (FDD).
Mike LauerMike Lauer
Aaron Culver Aaron Culver
JEsse CUrryJEsse CUrry
Pete Vander VeenPete Vander Veen
Aaron Culver
Mike Lauer
Pete Vander Veen
JEsse CUrry
Aaron Culver
Pete Vander Veen
Mike Lauer
JEsse CUrry
receive a copy of the Franchise Disclosure Document (FDD).
$25,000$25,000$25,000$25,000 $25,000
FRANCHISEE NET WORTH:FRANCHISEE NET WORTH:
Interior/Exterior Signage
FRANCHISEE NET WORTH: “Eat The Frog” is about accomplishing the things we usually put off VP BusinessDevelopment VP Franchise Operations VP Unit Operations VP Franchise Development Olympic / Professional Athlete Training Insights receive a copy of the Franchise Disclosure Document (FDD). receive a copy of the Franchise Disclosure
Interior/Exterior Signage
$15,000
FRANCHISEE NET WORTH:
Olympic / Professional Athlete Training InsightsOlympic / Professional Athlete Training Insights
70%

Olympic / Professional Athlete Training Insights

“Eat The Frog” is about accomplishing the things we usually put off “Eat The Frog” is about accomplishing the things we usually put off
Reduces burn out
This event does not constitute any formal agreement on
With Bryan Clay
Reduces burn out
VP Unit OperationsVP Unit Operations
“Eat The Frog” is about accomplishing the things we usually put off
VP Franchise DevelopmentVP Franchise Development
VP Franchise OperationsVP Franchise Operations
With Bryan ClayWith Bryan ClayWith Bryan ClayWith Bryan Clay
VP BusinessDevelopmentVP BusinessDevelopment
This event does not constitute any formal agreemen
With Bryan Clay
This event does not constitute any formal agreement onThis event does not constitute any formal agreement onThis event does not constitute any formal agreement onThis event does not constitute any formal agreement ont on
VP BusinessDevelopment
VP Franchise Operations
VP Franchise Development
VP Unit Operations
$55,000 $55,000 $55,000 $55,000 $55,000
$45,000$45,000$45,000$45,000 $45,000
Audio/Video System, Equipment & Supplies
Audio/Video System, Equipment & Supplies
From 2015-2016 US revenues grew 6.1% to From 2015-2016 US revenues grew 6.1% to

From 2015-2016 US revenues grew 6.1% to

Minimum net worth: $300,000 – Liquidity $150,000Minimum net worth: $300,000 – Liquidity $150,000
and never get done. So don’t wait any longer, become an Eat the and never get done. So don’t wait any longer, become an Eat the
Minimum net worth: $300,000 – Liquidity $150,000 and never get done. So don’t wait any longer, become an Eat the 70% 70%70% From 2015-2016 US revenues grew 6.1% to yours or the Franchisor’s.yours or the Franchisor’s.yours or the Franchisor’s.yours or the Franchisor’s. Audio/Video System, Equipment & SuppliesAudio/Video System, Equi
Minimum net worth: $300,000 – Liquidity $150,000
yours or the Franchisor’s.
and never get done. So don’t wait any longer, become an Eat the

yours or the Franchisor’s.
27.6 billion and to $81 billion worldwide27.6 billion and to $81 billion worldwide

Computer System, Equipment & Supplies
27.6 billion and to $81 billion worldwide
$10,000 $10,000 $10,000 $10,000 $10,000

Computer System, Equipment & Supplies
$5,000
FitMetrix Heart Rate TechnologyFitMetrix Heart Rate Technology
Heart Rate Training TechnologyHeart Rate Training Technology
Frog Fitness Franchisee TODAY!Frog Fitness Franchisee TODAY!
FitMetrix Heart Rate Technology
Reduces risk of injury
Frog Fitness Franchisee TODAY! 27.6 billion and to $81 billion worldwide FitMetrix Heart Rate Technology Heart Rate Training Technology Computer System, Equipment & SuppliesComputer System, Equipment & SuppliesComputer System, Equipment & SuppliesComputer System, Equipment & Supplies $5,000$5,000$5,000$5,000 $5,000 $10,000 Reduces
Heart Rate Training Technology
Reduces risk of injury
Frog Fitness Franchisee TODAY!
Technology driven company
Technology driven company
Proprietary Video DisplayProprietary Video Display

GROWTHGRO

GROWTHWTH * According to International Health Racquet Sports Association (IHRSA) * According to International Health Racquet Sports Association (IHRSA) TRAINING TOOLS Proprietary Video Display We can also schedule validation calls with senior executives of We can also schedule validation calls with senior executives of We can also
Proprietary Video Display
GROWTH
Utility Deposits
$1,000$1,000$1,000$1,000 $1,000
Utility Deposits
We can also schedule validation calls with senior executives of
We can also schedule validation calls with senior executives of
TRAINING TOOLSTRAINING TOOLS
Proprietary Spin/Row Intensity ChartsProprietary Spin/Row Intensity Charts
* According to International Health Racquet Sports Association (IHRSA)
* According to International Health Racquet Sports Association (IHRSA)
Proprietary Spin/Row Intensity Charts
TRAINING TOOLS
Proprietary Spin/Row Intensity Charts

* According to Statista* According to Statista
Reduces potential plateauing
Allows for operational consistency
the brand. If need be, we can also introduce you to our capital
Allows for operational consistency
* According to Statista
Reduces potential plateauing
$15,000$15,000$15,000$15,000 $15,000
the brand. If need be, we can also introduce you to our capital
$10,000$10,000$10,000$10,000 $10,000
Opening Retail Inventory & Office Supplies
CONTACT US ATCONTACT US AT
Opening Retail Inventory & Office Supplies
CONTACT US AT Eat The Frog Fitness goes so much deeper than the cookie-cutter Eat The Frog Fitness goes so much deeper than the cookie-cutter in the boutique * According to Statista the brand. If need be, we can also introduce you to our capital the brand. If need be, we can also introduce you to our capital the brand. If need be, w
CONTACT US AT
in the boutiquein the boutique

in the boutique

funding parties to review their various offerings.
Eat The Frog Fitness goes so much deeper than the cookie-cutter
funding parties to review their various offerings.
fitness industryfitness industry
Business Licenses & Permits
$1,000
$2,000$2,000$2,000$2,000 $2,000
1.800.841.83631.800.841.8363
fitness industry
1.800.841.8363 Eat The Frog Fitness goes so much deeper than the cookie-cutter fitness industry Keiser Spin Bike Treadmill TreadmillTreadmill funding parties to review their various offerings.funding parties to review their various offerings.funding parties to review their various offerings.funding parties to review their various o
Business Licenses & Permits
1.800.841.8363
Keiser Spin BikeKeiser Spin Bike

Treadmill
Keiser Spin Bike

workouts you’ll find in the marketplace today. In fact, because we workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
AFFORDABLEAFFORDABLE
AFFORDABLE
franchise@etffitness.comfranchise@etffitness.com
Unilateral franchisor support
franchise@etffitness.com AFFORDABLE were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, Concept II Rower Water Rower Professional FeesProfessional FeesProfessional FeesProfessional Fees $2,000$2,000$2,000$2,000 $2,000 $5,000 Unilateral franchisor support Unilateral franchisor support Unilateral franchisor support Un
Classes offered:
Concept II RowerConcept II Rower
Water RowerWater Rower
Unilateral franchisor support
Classes offered:
franchise@etffitness.com
Water Rower
Professional Fees
Concept II Rower
$5,000$5,000$5,000$5,000 $5,000

$2,000
Professional Fees
were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,
were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,
TRX TRX
TRX TRX
PHASE III
PHASE III
Silver ‘04) you might say our training system was developed bySilver ‘04) you might say our training system was developed by
$4,500$4,500$4,500$4,500 $4,500
lowest prices in the marketlowest prices in the market
$1,500
Insurance
lowest prices in the market Silver ‘04) you might say our training system was developed by Exercise fans are TRX TRX TRX TRX Dumbbell WeightsDumbbell Weights PHASE IIIPHASE IIIPHASE IIIPHASE III InsuranceInsuranceInsuranceInsurance Insurance $1,500$1,500$1,500$1,500 $1,500 $4,500 Strength, Cardio, FlexCore and RecoveryStrength
Exercise fans are Exercise fans are

Sandbags SandbagsSandbags
Silver ‘04) you might say our training system was developed by
Strength, Cardio, FlexCore and Recovery

lowest prices in the market
Exercise fans are
Dumbbell Weights
Strength, Cardio, FlexCore and Recovery
Dumbbell Weights
Sandbags
ETF Franchising, LLC.ETF Franchising, LLC.
ETF Franchising, LLC. “The World’s Greatest Athlete”. Bryan has taken his knowledge of spending more money at EQUIPMENT EQUIPMENTEQUIPMENT Trigger Point Roller Bench Bench BenchBench
EQUIPMENT
ETF Franchising, LLC.
“The World’s Greatest Athlete”. Bryan has taken his knowledge of “The World’s Greatest Athlete”. Bryan has taken his knowledge of
Trigger Point RollerTrigger Point Roller
spending more money at spending more money at
Trigger Point Roller
“The World’s Greatest Athlete”. Bryan has taken his knowledge of
Training: Living & Travel Expenses
$10,000$10,000$10,000$10,000 $10,000
spending more money at
$5,000
Training: Living & Travel Expenses
Competitive profit margins
1567 Highlands DR NE1567 Highlands DR NE
1567 Highlands DR NE ACCESSIBLEACCESSIBLE successful fitness regimes and tailored them to create the ultimate boutique studios for Training: Living & Travel ExpensesTraining: Living & Travel ExpensesTraining: Living & Travel ExpensesTraining: Living & Travel Expenses $5,000$5,000$5,000$5,000 $5,000 $10,000 Competitive profit mar
Competitive profit margins
1567 Highlands DR NE

ACCESSIBLE

successful fitness regimes and tailored them to create the ultimate successful fitness regimes and tailored them to create the ultimate
boutique studios for boutique studios for
successful fitness regimes and tailored them to create the ultimate
Attend one of our scheduled monthly Discovery Day’s.
boutique studios for
Attend one of our scheduled monthly Discovery Day’s.
Pre-Sale Advertising Program
$20,000$20,000$20,000$20,000 $20,000
Fitness App
Suite 110, PMB 185Suite 110, PMB 185
Pre-Sale Advertising Program
$15,000
Suite 110, PMB 185 ACCESSIBLE training experience for people of all fitness levels. specialty classes and Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s. Pre-Sale Advertisi
Fitness App
Suite 110, PMB 185

training experience for people of all fitness levels.training experience for people of all fitness levels.
specialty classes and specialty classes and
22-24 Classes Per Day22-24 Classes Per Day
8-10 Classes Per Day8-10 Classes Per Day
8-10 Classes Per Day
22-24 Classes Per Day
classes run on the hour every hour classes run on the hour every hour
Issaquah, WA. 98029Issaquah, WA. 98029
classes run on the hour every hour
Issaquah, WA. 98029 classes run on the hour every hour training experience for people of all fitness levels. specialty classes and 22-24 Classes Per Day 8-10 Classes Per Day Grand Opening AdvertisingGrand Opening AdvertisingGrand Opening AdvertisingGrand Opening Advertising $15,000$15,000$15,000$15,000 $15,000 $15,000
$15,000$15,000$15,000$15,000 $15,000
Grand Opening Advertising
Issaquah, WA. 98029
Grand Opening Advertising
$15,000
Live Coached Classes OnlyLive Coached Classes Only
Live Coached Classes Live Coached Classes
With goal setting, workout summary, ind
spending less at gas spending less at gas
Live Coached Classes Only
Live Coached Classes
spending less at gas Live Coached Classes Live Coached Classes Only With goal setting, workout summary, individualWith goal
spending less at gas
With goal setting, workout summary, indivi
Corporate Wellness Program
Corporate Wellness Program
Virtual ClassesVirtual Classes
Limited Class ScheduleLimited Class Schedule
Rent & Lease Deposit
Limited Class Schedule
Virtual Classes
$15,000$15,000$15,000$15,000 $15,000
$25,000 $25,000 $25,000 $25,000 $25,000
Rent & Lease Deposit
The same planning, attention to detail, and standard of excellence The same planning, attention to detail, and standard of excellence
$15,000
team fitness challenges, and redeemable
PERSONALIZEDPERSONALIZED
stations, according to stations, according to
PERSONALIZED The same planning, attention to detail, and standard of excellence stations, according to CLASS AVAILABILITY Virtual Classes Limited Class Schedule Rent & Lease DepositRent & Lease DepositRent & Lease DepositRent & Lease Deposit $20,000$20,000$20,000$20,000 $20,000 $25,000 Corporate Wellness ProgramCorporate Well
The same planning, attention to detail, and standard of excellence
CLASS AVAILABILITYCLASS AVAILABILITY
team fitness challenges, and redeemable po
stations, according to
PERSONALIZED
CLASS AVAILABILITY
24/7 Access 24/7 Access24/7 Access
24/7 Access

that won Bryan two Olympic medals has been our approach to the that won Bryan two Olympic medals has been our approach to the
that won Bryan two Olympic medals has been our approach to the
a new study.a new study.
Not just a membership discount
national/local stores
national/local storesnational/local storesnational/local
that won Bryan two Olympic medals has been our approach to the
a new study.
Not just a membership discountNot just a membership discountNot just a membership discountNot just a membership discount
$50,000$50,000$50,000$50,000 $50,000
Additional Funds – 3 Months
a new study.
Additional Funds – 3 Months
Additional Funds – 3 MonthsAdditional Funds – 3 MonthsAdditional Funds – 3 MonthsAdditional Funds – 3 Months
$50,000
$20,000
proprietary technology and programmingproprietary technology and programming

proprietary technology and programming opening of each and every Eat The Frog Fitness studio. Our studios Down Payment on Furniture, Fixtures & $60,000$60,000$60,000$60,000 $60,000 Not just a membership discount national/local stores

opening of each and every Eat The Frog Fitness studio. Our studiosopening of each and every Eat The Frog Fitness studio. Our studios
proprietary technology and programming
opening of each and every Eat The Frog Fitness studio. Our studios
$50,000$50,000$50,000$50,000 $50,000

Down Payment on Furniture, Fixtures &
designed by Olympic gold medalistdesigned by Olympic gold medalist
designed by Olympic gold medalist Wall Street Journal, Wall Street Journal, Memberships Starting at $49.95/mo Memberships Starting at $80.00/mo Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & $50,000 $60,000

designed by Olympic gold medalist
Memberships Starting at $49.95/moMemberships Starting at $49.95/mo
Memberships Starting at $80.00/moMemberships Starting at $80.00/mo
are designed to create the ideal workout experience for our members are designed to create the ideal workout experience for our members
are designed to create the ideal workout experience for our members Wall Street Journal, Memberships Starting at $49.95/mo Memberships Starting at $80.00/mo Fitness EquipmentFitness EquipmentFitness EquipmentFitness Equipment
Wall Street Journal,
are designed to create the ideal workout experience for our members
Fitness Equipment
Fitness Equipment
August 4, 2017August 4, 2017
August 4, 2017
while also minimizing buildout and overhead costs for our franchisees.while also minimizing buildout and overhead costs for our franchisees.
while also minimizing buildout and overhead costs for our franchisees. August 4, 2017 PRICE PRICE PRICEPRICE
while also minimizing buildout and overhead costs for our franchisees.
TOTAL ESTIMATED INVESTMENT
$636,500
$429,000
TOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENT $429,000 $636,500
$429,000$429,000$429,000$429,000
$636,500$636,500$636,500$636,500
TOTAL ESTIMATED INVESTMENT