Page 11 - New Art Books Oct 2017 to Feb 2018

Why Stock Search PreSS BookS?

1 Books sell product in your shop

Books provide the inspiration; your shop provides the materials. This makes your shop the
one-stop shop for crafters. Craft books have a big influence on consumer spending – they learn
from the books and then expand this knowledge through the purchase of additional tools and
materials. Customers will return to buy more materials for the projects that have captured their
imagination in the books and the cycle continues.

2 Books introduce customers to new techniques and trends

Book sales can provide fantastic marketing research before you invest in a new technique and the
products and tools that come with it.

3 Great reference tool for shop employees

Crafters want to see their local art and craft store as a place where their questions can be
answered. Books provide those answers, making books the ideal reference tool for both your
employees and customers.

4 authors help sell books

When an author is well-known and respected in a particular craft, customers will want to buy
their book for their advice. Customers will also read their latest articles in the craft press and
want to follow it up with the purchase of their latest books. ‘Celebrity’ authors will have fans who
will want to buy all their books.