Page 12 - New Art Books Oct 2017 to Feb 2018

5 demos, classes and book signings will help sell books

If an established author comes to demonstrate or teach a class in your store it will add kudos
to the demonstration. A lot of time, energy and money is usually invested in running successful
classes on your premises, so you want to ensure that those taking the class leave with enthusiasm
and the ability to continue the craft. Giving the student a chance to buy the book alongside the
materials will provide this.

6 Inspiration and education

Our books have clear step-by-step instructions and gorgeous photography for that perfect
combination of education and inspiration.

7 Books advertise products

Manufacturers are keen to get their products into art and craft books. Most crafters or artists will
guide an amateur to use the material that they endorse in the books. Books are great advertising
for products you might stock, therefore retailers benefit greatly from stocking the books.

8 Books Make great gifts

Books make great gifts for all sorts of occasions – especially at Christmastime and birthdays. Your
shop will have the products needed to accompany the gift.

9 enhance your display area

Books can be displayed in a separate area or, ideally, alongside products. Contact Search Press
for more information on the huge range of spinners and display material available to help
enhance your display area – whatever the size of space – and let the books help you sell more of
everything else.

10 large range of carefully selected books from other publishers

We have a large range of art and craft books, including popular titles by other publishers, so you
have a huge selection to choose from. For the best results, stock a good range of practical and
instructional art and craft books, and display them prominently.