Page 11 - Introduction to strategic management

2- What is a strategy?

The following are the features of a strategy:

• Strategy is Significant because it is not possible to
foresee the future. Without a perfect foresight, the firms
1 must be ready to deal with the uncertain events which
constitute the business environment.

• The objective of a strategy is to maximize an
organization’s strengths and to minimize the strengths
2 of the competitors.

• Strategy is created to take into account the probable
3 behaviour of customers and competitors.

• Strategies dealing with employees will predict the

4 employee behaviour.

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