Page 16 - Introduction to strategic management

3- Strategy Statement and its Components

Mission

Some features of a Mission are:

• Mission must be feasible and attainable. It should be
possible to achieve it.

• Mission should be clear enough so that any action can be

taken.

• It should be inspiring for the management, staff and
society at large.

• It should be precise enough, that is, it should be neither

too broad nor too narrow.

• It should be unique and distinctive to leave an impact on
everyone’s mind.

• It should be analytical, that is, it should analyse the key

components of the strategy.

• It should be credible, that is, all stakeholders should be
able to believe it.

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