Page 51 - Introduction to strategic management
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11- SWOT Analysis
Role of SWOT Analysis in Strategic Planning
SWOT Analysis helps in strategic planning in the following manner:
It is a source of information
for strategic planning.
It helps build
organization’s strengths.
It helps to reverse
organization’s
weaknesses.
It helps to overcome
organization’s
threats.
It helps to
maximize
organization’s
response to
opportunities.
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