Page 52 - Introduction to strategic management
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11- SWOT Analysis
Role of SWOT Analysis in Strategic Planning
SWOT Analysis helps in strategic planning in the following manner:
It helps in
identifying core
competencies of
the firm.
It helps in setting of
objectives for
strategic planning.
It helps in knowing past,
present and future so that
by using past and current
data, future plans can be
chalked out.
SWOT Analysis
provides information
that helps in
synchronizing the
firm’s resources and
capabilities with the
competitive
environment in which
the firm operates.
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