Page 49 - Leadership
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14- Leadership for the 21                                       st


                                              Century







              The previous articles discussed the importance of transformational
              leadership in the corporate world. This article looks at the traits and
              attributes needed in the 21st century business landscape. Though
              the article on transformative  leadership touched upon several
              aspects of leadership in the contemporary times, this article expands
              on it by including the role of ethics and value based leadership for
              the 21st century.


              If there is one lesson to be learnt from the ongoing global financial
              crisis, it is that the business leaders  failed miserably to implement
              value based systems and instead, gave free rein to greed and the
              pursuit of monetary rewards at the expense of everything  else.
              Indeed, as the behavior  of the bankers and the financial elite proved
              in the aftermath  of the crisis, they were more interested  in furthering
              their goals rather than thinking about the welfare of the people.


              The business landscape of the 21st century is extremely
              competitive and this connected world means that leaders have
              extraordinary demands placed upon them. However,  this does
              not mean that they take shortcuts to success and sacrifice ethics
              and principles at the altar of profits.


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                   By: Dr. Hussein Saad   Certified Level 5
                   Leadership and Coach                                                     49
                   +966 55 119 6445
                   Email: has@sajillat.com
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