Page 4 - CFCM Nov-Dec-2020 Final_Neat

from the EDITOR

Roll with It

This issue’s cover on pretreatment re- here, too!), focusing on customer serv-
minds us that the pretreatment process ice, being happy, and taking feedback.
is like the warmup before a workout. Sounds like common sense but al-
It sets you up for success down the ways easier said than done, espe-
line. Jumping right into a workout cially in a year of COVID-19 where
without warming up could simply re- some have seen business slow, mar-
sult in a less-than-stellar workout, or it kets drop, tradeshows get cancelled,
could end in disaster: injury. Similarly, and more. All the rules are being
a poorly prepared product prior to fin- rewritten and new ways of doing
ishing will not yield the desired end things have emerged.
result. We don’t skip steps. And we’re surviving. In his column,
The same could be said for any Gary LeRoux, President and CEO of the the Canadian Association for Surface
business, at any time, but especially Canadian Paint and Coatings Associa- Finishing, will begin sharing his asso-
these days. In an article, How to tion, says in general, the forecast is ciation’s Economic Impact Study.
Bulletproof Your Business, on theen- slightly more optimistic for the Canadian None of us have been immune to
terpriseworld.com, the writer details 11 paint and coatings market than at the the unprecedented events of 2020. Fol-
key steps to building a scalable and outset of the pandemic, driven by the lowing established processes and plans
profitable business. They are: having strong architectural DIY sector. “Overall, while being able to roll with the
the right location, spending on adver- total volume and value is expected to punches has been essential. Let’s em-
tising (shameless plug: we can help be down about 3 percent for the year, brace positivity and the idea that we’re
with that!), having a plan, having finan- before rebounding next year to the tune all better for it. Bring on 2021!
cial backup, learning from mistakes, of 3.5 percent for volume and 6.1 per-
being debt-free, following your passion, cent for value,” he writes. Theresa Rogers
building relationships (we can help Next issue, Bob Smith, President of theresa.rogers@cfcm.ca

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4 CAnADIAn FInISHInG & COATInGS MAnuFACTuRInG nOvEMbER/DECEMbER 2020