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Membership Corner What is Business-to-Business (B2B)?

geared toward other businesses. company works and the size and nature of
If you own a small business, you will likely the order.
have to work with a B2B company regularly • Purchasing decisions are often made by
in your journey. It’s important to understand committees, so each member needs to be
what B2B is, why it matters to your business educated and “sold.”
and how you can leverage it to better your • The dollar value of goods or services sold
own business. is much higher than on the consumer or
B2B companies are supportive enterprises retail level, so the buyer needs to take
that offer the things other businesses need steps to minimize risk. That sometimes
to operate and grow. involves requesting a product prototype or
customization.
Key sales and marketing differences for
Leslie Barker business-to-business transactions include: While business-to-business transactions
• Selling sometimes requires participating often involve high prices and volume, they
can also happen on a much smaller scale
in a bidding process by responding to a when a small business sells products or
“B2B” refers to commerce and trade purchaser’s request for proposals. services to another small business. The
between two businesses rather than to • The decision-making process on a hallmark of business-to-business commerce
retail consumers. The term encompasses all purchase can take days, weeks, or then, is the participants – two businesses
businesses that create products and services months, depending on how the purchasing rather than a business and a consumer.

Membership Renewals

Renewals occur on the anniversary of the date a member joined. The following
represents those renewals that have occurred since the previous issue of In Touch.

■ Abcott Construction Ltd. ■ Ener Dynamic ■ Robert Hall Originals
■ Alliance Security Systems ■ Rhonda Fawcett ■ Southern Ontario Network Warehousing
■ The Bodega Inn ■ Fowler Metal Industries Ltd. Inc.
■ Braemar House School ■ J. D. Hill Jewellers Brantford Ltd. ■ SVS Greenhouses
■ Brant County Health Unit ■ Hooton Pools & Spas ■ Synergy MouldWorks Inc.
■ Brantford Granite & Quartz ■ IBC Computers Brantford Inc. ■ The Beauty Barn Spa
■ Brantwood Community Services ■ Itech Precision Cleaning Inc. ■ The Design Thinking Agency
■ Terry Collins ■ The Marco Corporation ■ Tim Hortons Downtown
■ Corner Motor Sales Limited ■ Methapharm Inc./ACIC Pharmaceuticals ■ TransNorth Ltd.
■ Cozzmic Communications Technology Inc. ■ Vintner’s Cellar Brantford
Security ■ Montessori House of Children ■ Wade Antenna, Inc.
■ Cutting Edge Signs and Engraving ■ Paulsan Construction Inc. ■ Winmar
■ Dan Lawrie Insurance Brokers ■ Ringuette Windows & Doors Inc. ■ Xplornet Enterprise Solutions (Formerly
Silo)

6 September 2020 Visit us at brantfordbrantchamber.com

2020-08-27 4:20 PM
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18952_BCC-InTouch_sep2020-FPV.indd 6 2020-08-27 4:20 PM