Page 3 - 2017, OCT 8 - LIONS VS PANTHERS - SHOP 2

EXECUTIVE SUMMARY

SHOPPER #1: Two Friends: One female in her 30s and one female in her 50s. Shopper 1 is single. Shopper 2 is married but no children.
Shopper 1 worked in Event Services for many years and is an avid sports fan. Shopper 2 is a paraprofessional in a high school
special education classroom.

SHOPPER #2: Mr. and Mrs. Shopper are both in their mid 50's. Mr. Shopper is a Sales Executive for a manufacturing company and travels
monthly for his business. He has 32 years experience and continues to grow his territory through providing excellent customer
service. Mrs. Shopper has over 20 years experience in the automotive industry including product development, marketing, and
international sales.
SHOPPER #3: Mother and son. Mother is 50 years old, son is 17. Mother is a retired Elementary School teacher, currently working as a
Middle school Special Education consultant. Son is currently attending online school and simultaneously working as a welding
pre-apprentice for the UAW-Ford.
SHOPPER #4: Two Friends: Ms. Shopper in her early 40's works in the Hospitality Industry and is a banquet server. Several years ago she was
a season ticket holder. She enjoys sports and actively participates in downtown Detroit activities.

THE SHOPPER'S RESULTS:
Sunday, October 8th, was a beautiful day for a football game. Many fans were tailgating around the stadium in the various parking lots around
Ford Field. As the activities began in Pride Plaza, fans began to make their way to the area. There were many SAFE and Security members
present. In addition, there seemed to be an increase in Police presence in the area.

Many of the shoppers participated in the events at Pride Plaza and made their way into the stadium for the DTE Power Hour. Around the main
gate, fans were starting to line up so the could enter the stadium. The new video board outside the stadium flashed important messages for the
day. This is a very nice new feature at the stadium.

Inside the stadium, staff members from all departments were ready to assist the fans. Several observations and questions were asked and the
staff was able to provide the information and assist fans with their needs. Most of the departments improved over the first Mystery Shop back on
September 24th.
With a sold out stadium, the staff outside and inside the stadium provided a wonderful experience.

Woodward Avenue Travel (for client use only) Page 3 2017, OCT 8 - LIONS VS PANTHERS - SHOP 2