Page 3 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat

EXECUTIVE SUMMARY

SHOPPER #1: Mr. and Mrs. Shopper are both 54 years old and have lived in the Oakland county area of Michigan since they were married 24
years ago. Mr. Shopper is a Sales Executive for a manufacturing company and travels monthly for his business. He has 32 years
experience and continues to grow his territory through providing excellent customer service Mrs. Shopper has over 20 years
experience in the automotive industry including product development, marketing, and international sales. She has a BS in
Industrial Engineering and an MBA.
SHOPPER #2: Sister and Brother: Female in her 30s and male in his 20s. Both are single. Ms. Shopper is an elementary special education
teacher and works part time for a hospitality company. Mr. Shopper is a Data Scientist for a biotechnology product
development company.
SHOPPER #3: Married Couple: Male and female both in early 30's. Mrs. Shopper works in the hospitality industry, with background in sales
and food and beverage operations. Mr. Shopper works for an international crane company and is an avid football fan.

SHOPPER #4: Couple: Ms. Shopper in her early 30s, Mr. Shopper in his mid 30s and is an avid sports fan. Ms. Shopper is in Sales in the
hospitality industry. Mr. Shopper is in Finance/IT for an international automotive supplier.
THE SHOPPER'S RESULTS:
Saturday, December 16th offered a different type of experience for the Detroit Lions fans. This game being a Saturday late afternoon game
brought another record attendance to Ford Field. Even with cold temperatures and snow on the ground the fans were tailgating and anticipating
the game. Many events were occurring in Downtown Detroit which added to the excitement.

The Mystery Shopper's, mostly a group of young professionals were pleased with their experience and the interactions they had at Ford Field. All
departments met the expectations of the shopper's. More comments were captured from not only the shoppers, but other fans they engaged
with as well.
It was noticed that recommendations from previous mystery shops were in place. It is anticipated this report will bring valuable information to
each department as well.

Woodward Avenue Travel (for client use only) Page 3 2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Report