Page 37 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat

Game Day Presentation/Activities

6 Section/Location: Stadium Vision TV's Time: 5:00PM
Question
Ms. Shopper feels the Stadium Vision screens are too cluttered with information and the area of the game is very small. The screen itself is not too small it is the
area where the game is displayed. There is a lot of advertising and other pieces of information on the screen.
7 Section/Location: Halftime with Cheerleaders Time: 5:40PM
Ms. Shopper spoke with a Mom and daughter who participated in the halftime Junior Detroit Lions Cheerleader Program. They were very pleased with the
experience and Ms. Shopper thought the uniforms were adorable. The Mom and daughter said they would participate again.
RECOMMENDATIONS
Fans seem to enjoy the Lion King Cam, the Cooler Race, and generally any time they can get on the big screen. Recommend doing this as often as
possible during time outs and TV breaks to keep fans engaged.
Improve Wi Fi if possible.
There was visibility on the Guest/Code of Conduct Policy on the video board. The large video board is very bright and very easy for fans to see!

Although there were heaters to stand by it was too cold at Pride Plaza so we went inside, I am assuming this is how other fans felt. If possible I would
recommend tenting the area on cold days to try and create a warmer atmosphere and encourage fans to stay in Pride Plaza.

I would continue switching up the activates/food trucks from game to game, we enjoyed seeing the different options.

Woodward Avenue Travel (for client use only) Page 37 2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Game Presentation & Activities