Page 2 - Look Touch Feel Campaign Strategy
P. 2
Look. Touch. Feel.
Campaign Overview
Campaign Period
24 July 2017 - 8 September 2017
Campaign Objectives
• Position Snap as print leaders with unique and superior products -
offering creative ideas to clients
• Upsell clients on print finishes to excite and delight clients
• Raise local brand awareness for Snap’s range of beautiful print
finishes on offer, including scodix, gold and silver print finishes
• Leverage our Gold Partner CMYKhub and promotional price
offerings for print finishes
Snap’s Marketing Activities
• Digital Marketing - across a number of websites
(including personalised remarketing)
• Social Media - promoted on LinkedIn, Twitter and Facebook
• Website Banner - Snap homepage and Centre pages
• Live Chat - product promotion marketing the campaigns
• RAQ Submissions - after RAQ has been submitted
• Point of Sale - strut card and poster supplied
• Local Direct Mailer - Top 100 clients in your database
Databases need to be submitted by COB Monday 24 July AEST.
Please note: submissions after this date will not be processed -
email database to campaigns@snap.com.au
