Page 17 - eCommerce Made Easy - Training Guide

without an offline presence. In this chapter, you'll learn how your business can

benefit from having an online storefront!

What is a business?

A business is an organization or entity engaged in commercial activity, or in

basically any activity geared towards making money.

This entity can be an individual conducting business on his or her own, which is

often represented in the form of an owner-operated small business or a family

restaurant, or it can be a larger company, like a retail store in a mall or an

international conglomerate.

A decade or so ago, most businesses did their activities offline. From clothing
stores to hardware stores, businesses needed to have a physical presence where

customers could go to get their products and services.

They're called offline businesses, because today, it is common for businesses to

conduct their activities online, with most of them having only an online

presence. As a matter of fact, many businesses are starting this way and sticking

with it.

That is why there’s a clear distinction between online businesses and offline

businesses today. An offline business is known as the kind of business that

simply doesn’t offer its products or services online.

Attributes of an offline business include having a physical office or storefront,

targeting of specific areas which are often limited to where the business owners

are located, and having to rely on television, newspapers, magazines and

billboards for advertising.

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