Page 18 - eCommerce Made Easy - Training Guide
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There is an increasingly popular notion that offline businesses are a thing of the
past, and that a business thriving on its physical presence can be kicked out of
existence at any time. With the rapid shifts in consumer behavior in recent years,
it is unlikely to survive offline only.
In contrast, an online business is a business that focuses on conducting its
activities through online means. It uses the internet to reach customers and to
do its job. New businesses are often born online, and existing businesses are
adopting online technology.
How can eCommerce help your Business?
eCommerce can help you and your business cut down on logistics expenses like
storage, transportation, paperwork, and advertising. eCommerce will help you
and your business reach a wider audience compared to having a store in a single
location!
By having an online storefront that anyone can visit at any time during the year,
24 hours a day at any minute, you don’t run the risk of losing a sale because of
not being able to have late night visitors!
Of course, your business can benefit from having an offline counterpart, but it
will also depend on the kind of product or service you are delivering. Digital
goods and music can be streamed or even sent to customers, so both you and
your buyers can benefit.
Everything can be automated, from the checkout process to the notifications.
You can even outsource shipping and handling of your products to third party
companies that specialize in eCommerce!
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