Page 26 - eCommerce Made Easy - Training Guide

That’s right, eCommerce is a win-win situation where businesses need their

customers to promote their products and services for them. Affiliate programs

and advertising targeted at search engine results has become the norm in

today’s marketing.

What is an Online Marketer?

An online marketer is an individual in charge of promoting goods and services

online in exchange for a profit. These marketers differ from traditional

marketers, because they are not hired by agencies to form a brainstorming

group for creating marketing campaigns.

Instead, these online marketers are individuals or groups of individuals looking

for opportunities to promote existing online offers on goods and services. In this

sense, they refer a product to other people so they can buy it, earning a profit in

the process.

Online marketers do this by creating platforms to promote existing products on

eCommerce sites. By creating a blog to place ads targeted toward a specific

audience, they can get visitors to click on ads.

When people click on an ad, they can be tempted to buy what is being
promoted, especially if it is a new or scarce product, or maybe a discounted

product. When someone purchases that product through that ad, the marketer
earns a profit from that sale.

How can eCommerce help you as an Online Marketer?

eCommerce can help you as an online marketer because, for the most part,

online marketing can be a passive activity, which means that an online marketer

can make passive income through eCommerce.

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