Page 31 - eCommerce Made Easy - Training Guide

After both interviews were over, Sarah detected a huge spike in traffic to her

site. Visitors came and went during the first 48 hours, so she was convinced that

she had struck gold.

48 hours later, that spike in visits came to a stop, there was no conversion

because nobody logged into her site and nobody made a purchase.

Understandably, Sarah was sad, and she started to think that maybe this

eCommerce thing wasn’t for her.

When Sarah decided to examine what had just happened, she tracked her

visitor’s activities in a deeper way. She found that she advertised to the wrong
audience! People went to her website, but they didn’t purchase, not even out of

curiosity.

The first step in building an audience is knowing where to find it and then taking

action. Some measures that you can take right now to find your audience are:

 Look for blogs where your products are discussed. Check them and ask

their owners to let you participate as a guest blogger, this will be end up

being good for you and for them! This will help you pull visitors from said

blogs to your site!

 Look for podcasts where stuff related to what you sell or offer is

discussed. Ask the hosts to let you participate in it and do a great

presentation. This will give you a large stream not only of traffic, but of

willing customers!

 Create a blog and be proficient in optimizing it to be found on search

engines. Don’t focus it on selling your products. Focus it on reviewing

them and telling visitors the benefits of acquiring them while giving them

a link to your website.

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