Page 35 - eCommerce Made Easy - Training Guide
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one? Here you'll be able to see what has made some of the best eCommerce
websites around the successes they are now!
The name
The name of an eCommerce site is like its face, because it is the first thing that
people will see, whether you are inside the website or by reading about it
somewhere else. Generally, the name of a website needs to be simple and easy
to remember.
A name for an eCommerce website doesn’t necessarily need to be reflective of
the nature of its business or product. It will help if it has some interesting story
or meaning behind it. The classic example of this is Amazon.com.
Amazon is a simple name that its founder choose after deciding that it
represented something that in his own words is exotic and different. The
Amazon River is the biggest river in the world, and Amazon’s founder wanted it
to become the biggest retailer in the world.
The homepage
The homepage of an eCommerce website works just like the entrance of a real-
world storefront. Once you get inside, your first impression will make your mind
up about it. Does it look like the kind of place that is selling what it offers? Is it
organized and easy to navigate?
Take for example the homepage of umbra.com, which showcases some of its
featured products by having them occupy a whole page, just like a stand in a
physical retail shop. It is effective because it makes you feel it is the natural
environment to sell those products.
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