Page 37 - eCommerce Made Easy - Training Guide
P. 37
The checkout process
The checkout process is a section of the page where you land once you have
decided what you are going to buy. It used to be that you needed to be
registered on the site to check out, but now, this is not the norm.
Amazon.com is one of those pages that still require you to register to checkout,
but it is such a streamlined process that you'll only need to do it once. It is as
simple as entering your email, password, and some personal info like name,
address and payment method.
Once you have registered, it is as easy as adding something to your cart, clicking
on “check out now”, verifying your payment and shipping info.
Streamlining the checkout process in this manner has helped modern
eCommerce websites convert first time customers into repeat customers, and it
has worked like a charm!
It is important to also prepare a “thank you” and a follow up “successful
purchase” page after your customers are done checking out, so they’re not left
hanging after they have made a purchase. It gives them the details of their
finished operation.
A customer service section
A customer service section consisting of a “help” section and a “contact us”
section is a requirement for all eCommerce sites that want to be trusted by
visitors and customers. A help section should show people an easy way to use
your site and navigate it.
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