Page 36 - eCommerce Made Easy - Training Guide
P. 36
The category menu
Finding products under a certain category on a webpage needs to be
straightforward and easy, especially on eCommerce websites, where a handful
of products are sold and not all can be put under a category, which means using
subcategories for each category.
Alibaba.com is one of the biggest and most successful eCommerce players
today. They offer an immense variety of products from suppliers around the
world, which means that it has millions of different products in its store.
That is why alibaba.com has a category menu that can be easily reached after
getting inside the page by scrolling down a little. There, the main categories are
displayed. When you put your mouse pointer over a category, a subcategories
submenu will be displayed.
If you want to see a more detailed view of the categories and their
subcategories, it is a simple as clicking on “all categories”, which will take you to
a page where all categories are displayed along with their subcategories in list
form.
The product page
The product page will show you what a product is like. In a product page, you'll
see the product’s description, details, multiple pictures with close up angles,
price, and the buy button. Often, you'll be able see similar products, as well.
For this backpack on skatewarehouse.com, you can see its description, price,
pictures and other similar backpacks of the same brand. Alongside the product
info, you can find the “add to cart” button.
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