Page 33 - eCommerce Made Easy - Training Guide
P. 33
The 3% rule
According to the “demand generation pyramid”, when you break down that
percentage of interested people, at the tip you are left with the ones that are
ready-to-buy at any moment, and those people amount to 3% daily.
This 3% is where you want to drive your efforts most fiercely. This is the
percentage of people that will click on “buy now” if they see that your offer is
good enough for them.
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