Page 32 - eCommerce Made Easy - Training Guide

If you are offering services or are marketing, the same advice applies.

Focus on giving people something that can help them make a choice. Be

supportive, not pushy!

 Use a service like Google Analytics to know what your site visitors are

doing. By knowing where they come from, where they go, and where else

they shop, you can take your game to them.

The 50% rule

eCommerce case studies demonstrate that for all your visitors to your website,

50% is willing to buy the kind of products or services that you sell, and the other

50% are just testing the waters, which means that they are still looking around

for the best offer they can find.

What this number shows you is that you have to be ready to convert that 50%

into buyers by getting them to stay on your page. Just like stated before, this

means offering people great content.

If somebody is willing to buy, yet not quite ready, they will stick to your site until

they decide, which is great because it means that you created a customer before
they converted into a buyer, so that is one more member added to your

audience.

As for the other 50%, it will depend on how good and attractive your offer seems

to them when compared to others, and how well they remember your website.

The good thing about this last percentage of people is that they can end up

seeing your site as a great source of information and will be a great resource of

referrals and positive comments.

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