Page 79 - eCommerce Made Easy - Training Guide
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MailChimp
Mailing lists are one of the most popular marketing strategies used by online
businesses, and might be the best marketing solution for online marketing to
date. It is safe to assume that no eCommerce business is truly complete without
a solution for a great mailing list.
MailChimp has proven to be one of the best email list building and managing
tools around and is very popular. It has features such as flexible design for
brands of any size, easy integration with established eCommerce platforms,
powerful automation and analytics tools.
You can use it for free if you have up to 2,000 subscribers, and send up to 12,000
emails a month. If you plan to have more than that, you can subscribe to the
“growing business” plan for $25 a month and upgrade to the “pro marketer”
plan for $199.
Page 78
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