Page 57 - Footprint Employee Handbook - US 2021

SOCIAL MEDIA POLICY

Footprint views social media as an internet-based communications tool with a focus on interactivity, user
participation, and information sharing. These tools include social networking sites, forums, blogs, online chat sites,
and video/photo posting sites or any other such similar output or format, including but not limited to Instagram,
Facebook, Twitter, LinkedIn, Snapchat, and YouTube.

SCOPE
This policy and supporting guidelines apply to all Footprint employees who have been approved by the appropriate
Footprint individual or department to engage online in an official Footprint capacity.
All other employees who wish to engage in a social networking activity in an official Footprint capacity must obtain
written approval by Human Resources. Unless written permission is granted, employees may not speak on behalf
of Footprint via the organization’s official social media channels, nor may they represent that they do so on non-
Footprint social media channels, including their own personal social media accounts.

GUIDELINES

Footprint employees are responsible for ethical and professional conduct and are solely responsible for what they
post online. Employees should use good judgment when communicating via social media.
• Employees may not discuss or disclose confidential and/or proprietary Footprint information online (or
through any other means) to anyone, including, but not limited to, all entities and individuals that have a
relationship with Footprint, (i.e., through charterships/affiliations/partnerships, grants, and contracts).

• Official Footprint news, statements, etc., are to be first shared through official Footprint social media
accounts. Information that an employee thinks might be suitable for social networking distribution should
contact the appropriate Footprint individual or department for review and approval. Should the material be
approved for social media use, the employee is free to re-tweet or re-post the information as desired.

• Information that an employee believes may be suitable for social networking distribution—for example news
articles related to sustainability, eliminating single use plastics, creating a healthier planet and others—
through the official Footprint accounts for LinkedIn, Instagram, Twitter, etc. should be forwarded to the
appropriate Footprint individual or department for review and approval. Should the material be approved,
the employee may then feel free to re-tweet or re-post the information as desired.
• Employees who participate, online or otherwise, in political and other public activities, must do so on their
own time and as a private citizen. Also, when engaging in such activities, they may not identify themselves
as a Footprint representative unless given prior approval by the CEO and Human Resources.
• Employees may not use their Footprint email addresses for personal social media activities and purposes.
External inquiries via online channels as they relate to Footprint and its activities should be referred to the
appropriate Footprint individual or department for review and approval.
• No new social networking account/site may be launched as an official Footprint vehicle without review and
approval from the appropriate Footprint individual or department.
• Employees not authorized to engage in a social networking activity in an official Footprint capacity and who
wish to do so, must get written approval by the appropriate Footprint individual or department. Unless written
permission is granted, employees may not speak on behalf of Footprint via the organization’s official social
media channels, nor may they represent that they do on non-Footprint social media channels, including their
own personal social media accounts.
• In order to avoid conflicts of interest, impropriety, or trademark/copyright infringement problems, no Footprint
trademark or service mark instruments, including Footprint’s company logo, as well as other logos owned
by Footprint may be used by anyone, online or otherwise, including vendors, sponsors, partners or others
without review and approval from the appropriate Footprint individual or department.
• External inquiries regarding Footprint’s confidential and/or proprietary information, including those received
via personal internet activity, must be referred to those who are authorized to triage and/or respond to them.
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