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Ralph G elm an, head of Harvey P roducts, said, %u201c Thisis a good show for m e because it gives m e a chanceto see my old friends from B rooklyn.%u201d(B R O O K L Y N ,IN C /K o ch Photo)%u201cThis is our way of letting o th e r businesses knoww e do catering, said Pasta H o u se C hef and ow nerRobert Petrozzo, joined here by chef Richard G o ld m an(B R O O K LY N ,IN C /K och Photo)Brooklyn,____ incA to y chef, created by David H am berger Inc., a h o liday display m an ufacturer, is adm ired by a trade showguest. (B R O O K L Y N ,IN C /K o c h Photo)Exhibitors Tell It The Way It Is:You Bet Brooklyn WorksBY LIZ KOCHThe final evaluation was unanimous: Thisyear%u2019s Brooklyn Works was even more successful than last year%u2019s massive trade show,and with 248 exhibitors displaying theirwares, their ideas and their plans for thefuture, the cavernous Pier 2 in BrooklynHeights became for three days a hum ofbusiness jargon, a mingling of entrepreneurs and a continuous back andforth of product demonstrations and catalogdispersal.The business family of Brooklyn joinedtogether under one roof for three days,September 28-25, and they came for reasonsas diverse as their businesses. For some itwas a show of active participation asBrooklyn businessmen and women; a smallact of patriotism for businesses who havethrived and struggled in the borough foryears and still carry on. For others, juststarting out with new product or idea, theshow was a way to make their presenceknown and to introduce their face to thebusiness community. Some companies soldtheir products right at the trade show andothers actively solicited clients for theirbusiness. It was an opportunity for crosspollination as businesses of a similar ilkstudied one another%u2019s display booths,catalogs and marketing devices.HANDS OUT BREADSTICKSJulious Spessot, a first year participant inthe Brooklyn Works Exposition, handed outbread sticks at his booth promoting hisfrozen, pre-cooked breakfast company, JunoChefs, Inc. located in Sunset Park. Surroundied by cellophane wrapped examples of hisculinary creations (including a dish offrench toast sprinkled with powdered sugarand decorated with lemon slices) Spessotsaid quite simply, %u201cI came for the loyalty ofBrooklyn more than anything else,%u201d but added that making one or two firm contacts atthe show would make it very worthwhile.%u201cIf I break even, I%u2019m satisfied,%u201d he said.Spessot%u2019s company is the purveyor of cooked breakfasts for the Brooklyn publicschools and airlines, and he mass produceshis breakfasts with machines that create5,000 pancakes per hour and 50 omeletsevery four minutes. His only complaintabout the sho %u201cIt%u2019s very nice, but my feethurt.%u201dBusineses offering services to other companies and a new part of the show called%u201cdeveloper%u2019s row%u201d added a diversion to theproduct %u2014 hawking. And many of these proprietors went all out to bring their wares tothe public. Command Bus rolled one of theirhuge vehicles into Pier Two, and representatives for Brooklyn%u2019s developers showed offmodels of their vision for Brooklyn%u2019s future.Fulton Ferry developer David Walentasdisplayed a colorful model of a revitalizedand bustling waterfront. A model of the proposed Atlantic Terminal Urban RenewalArea (ATURA) showed how the plan wouldfit into the Fort Greene community.Muss Development Company displayedits plans for Brooklyn Renaissance Plazaand the City%u2019s Public Development Corporation (PDC) handed out information on itsBrooklyn development project, the BrooklynArmy Terminal.Rounding a comer, just feet away fromthe vision of Brooklyn was a more fancifulvision of Christmas and fantasy land. DavidHamberger Inc., the area%u2019s specialist inholiday trimmings, had already achievedtheir success for the event by the secondday of the trade show. %u201cWe%u2019ve sold out thebooth completely,%u201d said saleswoman Barbara Carter. %u201cWe%u2019ve sold out the wholething again,%u201d she added, standing in themidst of mechanical elves that choppedwood, and animated Santas who checkedtheir list to see who was naughty and whowas nice. The company, which is located onHicks St. in Cobble Hill, produces hundredsDavid Hamberger, the area %u2019aspecialist in holiday trimmingshad achieved success by day two.%u2018 %u2018 We 've sold out the boothcompletely, %u201d they proclaimed.%u201c We \\ e sold the whole thingagain. %u201dof animated figures for holiday displays andhas been in business for 65 years. Ananimated chef sold at the show for $295.BRINGING BROOKLYN BACKCarter said the company gauged the success of the show on the basis of the numberof clients and orders they later receivedfrom their contacts, but stressed that therewas also another side to their participation,%u201cThis is part of trying to bring Brooklynback. In my eyes Brooklyn is the gardenspot of the world and I want everyone tofeel that,%u201d Carter said.Other long-time Brooklyn companies,veritable institutions after their long tenurein the borough, also attended the show.Since it opened in 1899, J.B. Slattery & Bro.,A lexan d er N eisz of S ta te of theArt S o lar Technology said, %u201cW e'vehad a lot of interest at the show,and th a t%u2019s why w e c am e .%u201d(B R O O K L Y N ,IN C /K o c h Photo)A ssem bly SpeakerS tanley Fink gives a talk at theC ham ber of C om m erce M arket-- 1 ~ i --------u ------- p>___________ i______pitAWfVs i u i i u i i ^ v i i U I w i v / v iM jmW orks. Listening to Fink are (leftto right) W arren Coburn o f ConEd, S ta te S enator M artin Connor,C h am b er of C om m erce PresidentJoe French, and C ham ber of Comm erce C hairm an Robert C atell.(B R O O K LY N ,IN C /T aylo r Photo)Inc., has been providing the borough withovens, stoves, and gas ranges. Their latestup-to-date ranges were modeled at theshow, where five stood side by side. Thecompany does not engage in retail sales,but sells their product through a dealer andat the show, company representative HySilbert said sales was not their intention.%u2018We are not looking for clients or sales,we are just participating in a Brooklyn affair,%u201d Silbert says as people passed by thedisplay stop to ponder the stoves.New businesses also cut a niche at theshow, stirring up quite a bit of interest.Alexander Neisz, who launched a solarheating business in Crown Heights less thana year ago, demonstrated his product %u2014 asolar collector comprised of 15 tubes %u2014 bycarrying one of the tubes outside where thesun was shining and providing a hands-onunderstanding of the concept of solarenergy. Carrying around a ten-foot longglass tube through the crowded aisles at theconvention, he invariably attractedonlookers for his display.%u201cWe have to convince people and makepeople aware that this works in New York,%u201dhe says of his product, designed for the northern climates. %u201cEnergy prices are stillhigh and people can benefit from freeenergy,%u201d he says. With his business locatedin the residential neighborhood of CrownHeights, Neisz says he is targetinghomeowners for the system which is pricedat $1,500 including installation. %u201cWe%u2019ve hada lot of interest here at the show, and thatis why we came,%u201d he says.Neisz also displayed another aspect of hisbusiness; a tool designed to measure airleakage in homes. %u201cYou figure out wherePage 12, THE PHOENIX/BROOKLYN.INC Section Two, October 30, 1986